Direct-response copywriting expert, Glenn Fisher, reveals more than 20 tried and tested techniques for improving your sales copy, starting with… The simple secret to writing copy that sells
You’ll discover:
- A way of thinking about what you’re selling that will help you write breakthrough headlines – approaching copy like this will not only make more sales, it will free up your time to enjoy the money you make from copywriting…
- The one thing you MUST do before you write a single word of copy – whether it’s a sales letter, a PPC advert or a website banner, you need to make sure you consider this before even putting pen to paper…
- The right way to end your copy that will increase the amount of sales you make and change the mind of anyone who was previously sceptical – this is one of the biggest mistakes made in copywriting and you can avoid it…
- How to use an experimental writing technique that will not only make your reader WANT to buy the product or service you’re selling, they will actually learn from you and want to thank you for selling it to them…
- An ‘inception trick’ you can apply to a few sentences in your copy that will force an idea into the mind of your reader without them even realising it – you shouldn’t overuse this, but when you do use it, it’ll make your copy irresistible…
- How to properly deal with an author’s image in a way that is fundamental to the success of ANY sales letter – even the best copywriters in the business get this wrong and damage their conversion because of it…
- How adding a distinctive ‘SympAck’ section to a failing promotion could transform it into a huge sales success – most people don’t do this, but it could be the difference between a breakthrough and a complete flop…
- The one thing I insist on doing with every single product or service I write copy for – this one factor alone contributes more to the success of my own copywriting than anything else I’ve ever learned…
- Why you should never use more than twelve words for one key element of your sales promotion (and it’s not the headline) – this is so simple, but when you see how it works you’ll always do it without fail.
