One of the best known direct mail advertising practitioners of all times is Eugene Schwartz, who wrote the hard to find classic Breakthrough Advertising. Search the web and you can find a reprint of this classic for $95. As part of your bonuses, we've found a very rare speech by Eugene Schwartz on his years of experience in advertising and copywriting. He will teach you all the lessons he has learned about what you need to do to write heart-stopping copy. Here's the kicker. We've even hired a studio actor to make an audio recording of this speech. When you order the Claude Hopkins material, you'll also be able to sit back and listen to these lessons just as if Eugene was talking to you alone. To know more about this fascinating bonus, click here (How can I put a value on a lifetime of winning copywriting advice?)
Bonus to the "My Life in Advertising ''