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THE COMPLETE GUIDE TO RADIO MUSIC RESEARCH Ebook

THE COMPLETE GUIDE TO RADIO MUSIC RESEARCH
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Ebook cover: THE COMPLETE GUIDE TO RADIO MUSIC RESEARCH

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Title: THE COMPLETE GUIDE TO RADIO MUSIC RESEARCH
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Who Needs This Book?

This ebook was written for people who hold one or both of the following job titles:

  • Music Director
  • Program Director of a music radio station

Here's What This Book Covers.

  • Why Do Music Testing?
  • What Call-Out Can't Do
  • Types of Research Done By Radio Stations
  • Trends
  • Testing The Hook
  • Testing Remixes
  • Testing Rap Songs
  • Testing Active vs. Passive Listeners
  • Telephone Library Testing
  • Targets and Demographics
  • Targets
  • Song Correlation
  • Show Segment Drivers
  • Screening Montages
  • Screening
  • Sample Sizes
  • Rating Scales
  • Ranking Your Data
  • Post-Test Questions
  • Portable People Meter
  • Popularity/Preference
  • Pleasing The Core vs. Growing The Cume
  • Perceptual Studies
  • P-1's
  • On-Air Library Tests
  • Music Testing As Competitive Imperative
  • Music Research via The Internet
  • Market Differences
  • Listener Panels
  • Library Tests
  • Length of The Hook
  • Is Testing Hooks Valid?
  • Increasing Your Own "Gut" Feeling
  • In-Home Testing
  • Identifying Artist & Title (Good idea or bad?)
  • How To Identify The Hook
  • How Often Should You Test Your Library?
  • How Music Testing Helps Ratings
  • How Many Hooks Should You Test?
  • Holistic Analysis
  • Future Technology
  • Full Sample vs. Rolling Averages
  • Four-Point vs. Five-Point Scales. (One is better than the other. But most people choose the wrong one.)
  • Format Targets
  • Follow The Data, Not The Record Companies
  • Focus Groups
  • Fits
  • Evolution: Crude to Controlled
  • Evolution of Music Testing
  • Essence Tests
  • Drilling Deeper
  • Dial Methodology
  • Cumers
  • Cluster Analysis
  • Call-Out: The Test
  • Call-Out: The Interview
  • Call-Out Research
  • Burn: Men vs. Women
  • Burn
  • Breakout Scores
  • Auditorium Tests
  • Artist Screening
  • Analyzing The Data Familiarity
  • Additional Test Questions
Ebook cover: THE COMPLETE GUIDE TO RADIO MUSIC RESEARCH
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