Who Needs This Book?
This ebook was written for people who hold one or both of the following job titles:
- Music Director
- Program Director of a music radio station
Here's What This Book Covers.
- Why Do Music Testing?
- What Call-Out Can't Do
- Types of Research Done By Radio Stations
- Trends
- Testing The Hook
- Testing Remixes
- Testing Rap Songs
- Testing Active vs. Passive Listeners
- Telephone Library Testing
- Targets and Demographics
- Targets
- Song Correlation
- Show Segment Drivers
- Screening Montages
- Screening
- Sample Sizes
- Rating Scales
- Ranking Your Data
- Post-Test Questions
- Portable People Meter
- Popularity/Preference
- Pleasing The Core vs. Growing The Cume
- Perceptual Studies
- P-1's
- On-Air Library Tests
- Music Testing As Competitive Imperative
- Music Research via The Internet
- Market Differences
- Listener Panels
- Library Tests
- Length of The Hook
- Is Testing Hooks Valid?
- Increasing Your Own "Gut" Feeling
- In-Home Testing
- Identifying Artist & Title (Good idea or bad?)
- How To Identify The Hook
- How Often Should You Test Your Library?
- How Music Testing Helps Ratings
- How Many Hooks Should You Test?
- Holistic Analysis
- Future Technology
- Full Sample vs. Rolling Averages
- Four-Point vs. Five-Point Scales. (One is better than the other. But most people choose the wrong one.)
- Format Targets
- Follow The Data, Not The Record Companies
- Focus Groups
- Fits
- Evolution: Crude to Controlled
- Evolution of Music Testing
- Essence Tests
- Drilling Deeper
- Dial Methodology
- Cumers
- Cluster Analysis
- Call-Out: The Test
- Call-Out: The Interview
- Call-Out Research
- Burn: Men vs. Women
- Burn
- Breakout Scores
- Auditorium Tests
- Artist Screening
- Analyzing The Data Familiarity
- Additional Test Questions
