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  | Smart Achievers Master Plan Ebook | |
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 | |  | | E-book Category: Business
E-book Title: Smart Achievers Master Plan
Author: Sam J. Webb
Book Description: Maximise your Business Performance with these
47 'Insider Secrets'
Not only will you make more money by avoiding the expensive marketing mistakes that most other businesses make, but you will learn the precise growth strategies created to propel your business into the stratosphere. Want to know what these 47 business boosters are all about
Here they are . . .
Realise it's 10% product and 90% PRADMAR (promotion, advertising and marketing)
How and why you must Test, Track, Review, Analyse, Measure and Evaluate every aspect of your marketing and sales process
How and why you must change from institutional to direct response advertising
Discover and develop your U.S.P (unique selling proposition)
Learning the lifetime value of your client for optimisation
The importance of keeping regularly in touch
There are only 3 ways to grow your business
How to use the power of risk reversal to increase results by up to 300%
A new doubly more effective way to construct a flyer
How to recognise and utilise the power of leverage in your business
A fast, low cost, highly profitable method of developing beneficial strategic alliances
Why it pays to personally sell
Why the second purchase is critical
Why you must never make this mistake with your company brochures
How to increase your sales results from 10% to 85% plus
Give graphics their proper place
Conclusive proof of why you should advertise in good times and bad
A foolproof way of positioning yourself as an expert in your field
How and why you should make it enjoyable for people to do business with you
Why you must treat all your marketing like sales people
Accelerate your sales with Database Marketing
Why you should go national with your advertising
A way to offer your products to increase immediate profits
Ask your customers this question and they will respond and co-operate more
Avoid this type of Market Research unless you like throwing money away
Understanding your customer's psychological buying process can greatly enhance your performance
The more you tell the more you sell
How to direct your marketing focus to your intended customers only
A guaranteed method of obtaining referrals from your clients
How to predetermine the viability of a proposed direct mail shot
The formula for successful radio advertising
How to get powerful endorsements
Why keeping abreast of changing technology could keep you profitably ahead of your competition
What you need to know about infomercials
A clever way to use a video to skyrocket your sales
A new way to provide your prospects with stimulating visual, factual and persuasive information
The telephone and fax marketing bonanza that you shouldn't miss out on
The big mistake that most marketers make with the A.I.D.A Formula(Attention, Interest, Desire and Action)
The one simple vital fact you must understand to make PR work
How 'special events' can help you connect with your customers and prospects
How to increase your sales and your prices
A simple overlooked system that can increase sales by up to 10 times
How to use 'outrageous' ways to dramatise your sales letters and gain instant attention
What you need to do before you can put passion in your print
Why follow-up is essential and how to do it right
Why you must handle complaints effectively and keep your customers happy
The 7 best ways to achieve believability
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