How to Navigate the Process of Running for Public Office and How to Avoid the Common Pitfalls to Success Buy Now “Run for Public Office” Series
Are you ready to make a difference but aren’t sure how to navigate this new journey? If so, you’re not alone. In the past 30 years, campaign consultant Jay Townsend has helped hundreds of conservative candidates like you to navigate the process of running for public office—also helping them avoid the common pitfalls to success.
Jay’s program specifically addresses the practical decisions you will be making in your campaign from beginning to end.
You’ll discover:
- The questions to ask before you hire a pollster and commission your first poll
- Step-by-step directions on how to successfully fund your campaign
- How to use polling data to give your campaign the winning edge
- How much you’ll need for everything from polling, media and website design to rent, stationary, even snacks for volunteers
- How to develop (and stick to) a budget that’ll keep your strategy on track
- When to use television, how to tell your story on radio, and how to design and promote a professional-looking website
- How to build a comprehensive media list
- The secrets of effective persuasion mail and telephone campaigns
- The art of dealing with reporters
- How to design and execute your media plan
- How to make the most of your campaign announcement
- How to prepare for and conduct newspaper, television and radio interviews, and how to handle the inevitable attacks and mistakes
- How to see around corners so you can buy the time you’ll need to prepare for problems
- How to avoid mistakes and turn difficult circumstances to your advantage
- How to keep your opponents at bay, test their response time, and understand their campaigns
What You'll Get
Available in a combo package or individually, the following sessions are sold in an audio format or video format:
- The Rudiments and Fundamentals of Raising Money
- Things You Must Know and Do Before You Run
- Polling Mistakes to Avoid
- Making the Most of TV, Radio, Mail, Phones and the Internet
- Developing a Campaign Budget You Can Live With
- Making the Most of Earned Media
- Pressure Points to Monitor as the Campaign Unfolds
