"Women lack confidence in their financial decisions."
Sound familiar to you? It's just one of the many stereotypes that have long-defined conversations about women and money. For decades, these stereotypes have conditioned all of us to believe that women aren't interested in investing. That they don't have the knowledge needed to handle their finances independently. That finance is a "man's world."
But the truth? These are complete myths - at least, that's what the research says. It tells us that women are the primary breadwinners in almost half of American households and control about 60% of the nation's personal wealth - a number that's on the rise. And what's more, 70% of major financial decisions are made by women, while 85% of consumer spending is controlled by women.
In "Rewriting the Rules: Telling Truths About Women and Money," authors Diane Bourdo and Hallie Kraus put these myths to rest once and for all. From the confidence gap to risk awareness, Bourdo and Kraus talk about the relationship between women and money in an unapologetic, unabashed way. At its core, the book is designed to address the unique challenges women face, encourage them to venture outside their comfort zone and empower them to recognize the strenghts they already possess, in finance and beyond.
In each of the myths they explore throughout the book, Bourdo and Kraus make powerful observations, share new perspectives and provide recommendations to inspire real, postitive change. And most importantly, they applaud the many ways in which today's women are breaking through gender stereotypes, and champion them as they've scaled the learning curve of personal finance and investing. If you're tired of the imbalance and ready to step into financial power, this is the book for you.