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Publicidade: o jeito weasel de ser. Ebook

Publicidade: o jeito weasel de ser.
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Title: Publicidade: o jeito weasel de ser.
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O livro "Publicidade: o jeito weasel de ser" tem o propósito de retratar a propaganda comercial e alguns de seus recursos persuasivos que podem interagir com o consumerismo.

Aborda o uso de expressões weasel que conferem ambiguidade ao discurso publicitário.

Discute o emprego de notas remissivas em anúncios, algo materializado pelo uso do sinal de asterisco em peças de propaganda, recurso esse que tem se mostrado desvantajoso para o consumidor no âmbito das relações de consumo. Esse estudo inclui pesquisa com anúncios publicados em jornais e revistas brasileiras em 2018.

Trata também de analisar o emprego de elementos e recursos irreais em anúncios, recurso publicitário legítimo, mas com potencial de trazer danos consumeristas. Baseia-se em pesquisa com comerciais veiculados na televisão brasileira em 2019, algo que ajudou a construir um modelo axiomático para a análise de conteúdos irreais em anúncios publicitários.

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