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PERSONALITY RADIO, Volume Two Ebook

PERSONALITY RADIO, Volume Two
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Ebook cover: PERSONALITY RADIO, Volume Two

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Title: PERSONALITY RADIO, Volume Two
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If you're among the thousands of program directors and air personalities who have purchased PERSONALITY RADIO, VOLUME ONE, you probably don't need a big sales pitch here.

The dangerous air personality is the one the listener is afraid not to listen to. This ebook will transform the talented jock into a lethal programming weapon!

Tons of actionable tips on topics including:

  • What's Wrong With This Résumé?
  • Trashing The Competition
  • Tools For Night Jocks
  • The Oldies Jock's Secret Weapon
  • The Letterman Glut
  • The "Sidechick" Syndrome
  • Strategies For The On-Air Program Director
  • Sparking Creativity
  • Sample Radio Character
  • Request Line Hang-Ups
  • Radio Comedy
  • Promoting Yourself In The Trades (including an exclusive, inside look at how to get trade publications to write about you)
  • Phone Calls - What Is Legal?
  • PDs: Setting Specific Goals For Jocks
  • Motivating Air Talents To Success
  • Morning Drive Success: How To Achieve It, How To Keep It
  • Managers: How To Inspire Loyalty & Top Performance From Your Air Staff
  • Localization Take-Home Quiz
  • Local Publicity Recipe
  • Local Newspaper Coverage: It Can Be Done
  • Jock To PD: "How'm I Doin'??"
  • Interviews with 8 top personalities (including Gary Burbank, Bob Steele and George McFly)
  • Handling Complaint Calls On-The-Air
  • Five In-Depth Aircheck Critiques
  • Ethical Questions: Gifts, Not Bribes
  • Disc Jockeys & News People: A Team Effort
  • Disc Jockey Clinic
  • Creating Traffic Reporter Laughter
  • Career Advice
  • A Contract Trap
  • 17 Steps To Great On-Air Phoners
  • A Teasing Primer
  • "Candid" Calls

PERSONALITY RADIO, VOLUME TWO: THE DANGEROUS AIR PERSONALITY is a 257-page ebook (PDF format), available for immediate download.

Ebook cover: PERSONALITY RADIO, Volume Two
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