E-book Category: Jobs E-book Title: PERSONALITY RADIO, Volume Two Author: Dan O'Day Book Description: If you're among the thousands of program directors and air personalities who have purchased PERSONALITY RADIO, VOLUME ONE, you probably don't need a big sales pitch here.
The dangerous air personality is the one the listener is afraid not to listen to. This book will transform the talented jock into a lethal programming weapon!
Tons of actionable tips on topics including:
A Teasing Primer
Trashing The Competition
Sparking Creativity
The Letterman Glut
Disc Jockey Clinic
Localization Take-Home Quiz
The Oldies Jock's Secret Weapon
Tools For Night Jocks
The "Sidechick" Syndrome
Five In-Depth Aircheck Critiques
"Candid" Calls
Phone Calls - What Is Legal?
Handling Complaint Calls On-The-Air
17 Steps To Great On-Air Phoners
Request Line Hang-Ups
Radio Comedy
Sample Radio Character
Creating Traffic Reporter Laughter
Jock To PD: "How'm I Doin'??"
Strategies For The On-Air Program Director
PDs: Setting Specific Goals For Jocks
Motivating Air Talents To Success
Managers: How To Inspire Loyalty & Top Performance From Your Air Staff
Promoting Yourself In The Trades (including an exclusive, inside look at how to get trade publications to write about you)
Local Newspaper Coverage: It Can Be Done
Local Publicity Recipe
What's Wrong With This Résumé?
A Contract Trap
Morning Drive Success: How To Achieve It, How To Keep It
Disc Jockeys & News People: A Team Effort
Ethical Questions: Gifts, Not Bribes
Career Advice
Interviews with 8 top personalities (including Gary Burbank, Bob Steele and George McFly)
PERSONALITY RADIO, VOLUME TWO: THE DANGEROUS AIR PERSONALITY is a 257-page e-book (PDF format), available for immediate download.
