Internet Promotion For beginners Ebook

About Helen Fox

I have a demanding, full-time job and get a reasonable salary.

But, because of the changing employment situation; international competition, lack of job security and increasing demands to raise productivity but with less staff, I decided that the best way to secure a future for myself and my child was to set up a business of my own.

I found the cost of establishing my own 'bricks and mortar' business was more than I could probably afford. But, after researching the opportunities provided by the Internet, I believe that the Internet makes it possible for almost anyone to achieve a goal like this more quickly and at lower cost than ever before, if they just take action and persist.

So, I am building my own Internet business on my own time, when family and other important factors permit.

The goal is to build my part-time business to where it produces sufficient returns that I can reduce the hours of, or perhaps even eliminate, my regular work.

I don't want this venture to interfere with my current job, nor cause any friction with my employer or work colleagues, so I am not using my own name for this ebook.

But, all the information is real - as accurate as I can make it. I can't offer any guarantees because so many things change so rapidly on the Internet.

Many people get very excited when they see the business opportunities which the Internet makes possible for them. They jump in with commendable enthusiasm, even passion. But, in their excitement, many forget the basics of good business-to-business and business-to-customer communication when they try to promote themselves, their products and services on the Internet.

I hope that readers of this, my first ebook, will avoid those mistakes and also be able to take best advantage of the many avenues for on-line promotion of their businesses or themselves which I have explained, in broad detail, in "Internet Promotion for Beginners".

Contents

INTRODUCTION

** SECTION I - PROMOTE YOUR BUSINESS ON THE INTERNET **

THE BASICS OF ALL PROMOTION
WHY YOUR BUSINESS NEEDS A WEBSITE!

• Sell Your Products over the Internet
• Professional Presentation of Your Business
• The Best Reason of All!

POWERFUL PROMOTION ON YOUR WEBSITE

• WebPage Basics
• If You Don't Create Your Own Website ...
• Find Keywords for Your Website
• Make it Quick and Easy!
• Colors that Excite or Soothe

GETTING RESULTS WITH THE SEARCH ENGINES

• Good Links and Bad Links

PAY PER CLICK ADVERTISING
ARTICLES

• Offer Your Articles to Others
• Put Your Tips and Shortcuts on Your Website
• Article Directories
• If You Provide Services

ARTICLE WRITING FOR NON-WRITERS

• Pay Others to Write Your Articles
• Broaden Your Reach
• Private Label Articles

WRITING YOUR ADVERTISEMENTS
GO VIRAL TO GET MORE CUSTOMERS
PROMOTING WITH EZINES
JOINT VENTURE BASICS
MAILING LISTS

• Consider Using an Online Service

DISCUSSION GROUPS

• Private Discussion Groups on Your Website

AUTORESPONDERS

• Multi-message Autoresponders
• One-shot Autoresponders
• Choosing Your Autoresponder
• Content for your Autoresponders and Newsletters

BLOGS

• Why have a Newsletter and a Blog?

FORUMS

• Managing Your Forum
• Your Own Forum?
• Some Simpler Options

** SECTION II - NUTS AND BOLTS **

• Some General Software Recommendations

SETTING UP YOUR WEBSITE

• Software Program Options
• Leave it to an "Expert"
• Free and Low-cost Website Designs
• Protect Your Computer System

POWERFUL PROMOTION ON YOUR WEBSITE

• Find Keywords for Your Website

ONLINE MAILING LISTS

• MAILING LIST SOFTWARE PROGRAMS
• ONLINE MAILING LIST SERVICES

AUTORESPONDERS

• Set Up and Use a Simple Autoresponder in Cpanel

BLOGS

• Recommended Software and Services

KEEP AT IT