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How Much for Just the Spider Ebook

How Much for Just the Spider?
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Ebook cover: How Much for Just the Spider


Title: How Much for Just the Spider

How Much for Just the Spider? is the strategic target marketing plan ebook for small-budget businesses that has taken the marketing world by storm. This 241-page ebook takes you by the hand and leads you through every step of creating your own customized marketing plan.

Section 1
Marketing Online in Cyberspace

  • Website Development. Overview of different options, creating a site, choosing a hosting service, registering domain names, going "live" with a site, and managing it.
  • Marketing Basics. How the Internet has changed marketing (or not!) as well as traditional marketing concepts: 4 P's, Target Marketing, Positioning, acquiring and retaining customers.
  • Effective Websites. Information about making the site easy to use, search engine issues, privacy statements.

Section 2
Your Marketing Plan

  • Segmenting and Targeting. Identifying / describing customer segments, profiling, positioning, reaching target customers.
  • Research and Data Analysis. Secondary, primary qualitative research, primary quantitative research, industry analysis, SWOT analysis.
  • Information Gathering. Getting started, competitors, company, customers, suppliers, substitutes.
  • Implementing a Marketing Plan. Developing action plans, tracking / analyzing performance, considering return on investment (ROI).

Section 3
Online Promotional Tactics

  • Website Cross Promotion. Affiliate programs - participating in and creating you own, reciprocal linking.
  • Search Engines and Directories. Developing submission strategy, search engine submission tips, follow-up and optimization, pay-per-click.
  • Public Relations. Message boards, press releases, leveraging expertise.
  • Electronic Newsletters (Ezines). Content, formatting, building subscriber base, newsletter distribution and administration.
  • Direct Email. No spam, opt-in / opt-out, getting a list, management of list, email message, follow-up.
  • Customer Incentives. Multi-merchant and private reward programs, sweepstakes / contests, coupons, freebies.
  • Advertisements - Paid, Bartered, and Free. Know goals, advertisement types, creating ads.
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