Ecommerce KPIs Guide Ebook

Ecommerce KPIs Guide

Category: E-Marketing, E-Business, Internet

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Title: Ecommerce KPIs Guide
Author: Marketizator
Description:

This ebook presents and describes the methodology of measuring and analyzing 12 important KPIs for any eCommerce store.
There is a paradigm in ecommerce like in any other industry: it seems easy to build
an online store; the internet is full of content that emphasize the huge opportunity of
selling online. But in the first stages, owners have to struggle to actually make money
with their ecommerce website.
From the beginning, any ecommerce website should be linked to a Web Analytics
account.
Measurement and monitoring are as important as the website’s design, usability and
other elements. Any change has effects that have to be analyzed in terms of efficiency
and profitability.
A website’s performance can be measured with Key Performance Indicators, either
basic ones automatically displayed by Web Analytics or more complex ones obtained by
applying some mathematical formulas. This paper contains twelve vital KPIs selected for
the ecommerce industry.

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Ebook Type: PDF
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Reader Reviews for "Ecommerce KPIs Guide"

Reviewed by Satish on 2016-03-19
My Rate 4
For every one Amazon there may be a dozen eCommerce failures. Same case with many eCommerce ventures. But still people are running to start their own eCommerce ventures. But why does eCommerce ventures fail? Once a new venture is started it is important whether we are properly following the strategies. There are several key performance indicators that track the performance of eCommerce sites. And this book covers the most important.

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