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 | Confessions of a Website Copywriter Ebook | |
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 | |  | | E-book Category: E-Marketing
E-book Title: Confessions of a Website Copywriter
Author: Lenny Eng
Book Description: That's how much 'credibility based' web design, 'readability based' copy layout, secondary response mechanisms and efficient download time can increase your sales and profits by. You see, the copywriting rules for websites are dramatically different to copywriting rules in direct mail.
Unfortunately, most of the copywriting courses online today only teach the tired old 'mail order' methods that have been around for years? They don't deliver the real truth about website copywriting?
Well, here is an extremely bold promise to you.
You are about to discover one of the first manuals ever to reveal the whole truth on creating sales letters that sell on the Internet... Something that could explode your website sales into orbit...
A resource that is being endorsed by some of the biggest names in Internet marketing... Something people will continue to talk about for decades to come.
And if you hang with me for a minute, you'll quickly see that resource is completely down to earth, quite simple to learn and apply, and devastatingly profitable.
But first...
"How A Copywriter From The Backwoods Of Australia Came To Discover The Truth About Sales Letters On The Net!"
When he first attempted to create a sales letter for the web, Larry Eng was puzzled by some of the unique challenges the Internet offers... (Even though he had already written several direct mail pieces as a professional copywriter in Australia).
So what did he do? Well he went out and did what most people did. He went out and bought everything he could on website copywriting.
He spent thousands of $ dollars on research... from low priced ebooks to high priced seminar tapes and manuals. I studied the works of some of the biggest names in advertising!
Yet despite his efforts, some of the critical pieces were still missing.
He quickly discovered that only a few people in the world really knew, or were prepared to share the whole truth about copywriting for the Web.
So he started looking in other places (both conventional and unconventional). he hunted through library books, the Internet, marketing journals, HTML tutorials, transcribed interviews, old forgotten manuals...even phoned people up!
Until FINALLY! He found those missing pieces.
But his relief quickly turned to anger...
You see, he was damn angry that he had to go to the ends of the Earth to get the whole story! And he was even angrier that people were still getting ripped off with half baked, over priced products that simply didn't deliver for the Web!
That's when he decided to end the lies and put it all on paper...
Introducing...
More... | 
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