Insiders' secrets to successfully launching your product in the mass market.
In this ebook you'll learn:
- The three key things that mass market retailers like Wal-Mart, Walgreens, CVS, Kroger and the others look for when deciding whether or not to carry a new product or take on a new vendor;
- The four ways that mass market retailers find new products and how you can get yourself onto their radar screens;
- Four different strategies for getting your product in front of buyers from Wal-Mart, Walgreens, CVS, Kroger and more;
- The five things that you MUST do before approaching a retailer with your product;
- The answers to the questions that every buyer will ask you before they make a decision about your product and your company;
- Five things that you'd better know about your marketing plan when presenting your company and your product to a buyer;
- Three things that you need to know about buyers before you contact them to present your company and your products;
- How to speak buyers' language so that you present yourself as someone who "knows the ropes;"
Here's a breakdown of what you'll find in this ebook:
- The advantages and disadvantages of each of the four strategies so you can make an educated decision about what's right for you;
- Step-by-step what you need to know before you make your pitch;
- Overview of the mass market;
- The steps you need to take to successfully launch your product in the mass market and sell to Wal-Mart, CVS, Walgreens and others;
- What mass market retailers look for in vendors;
- Four strategies for getting your product in front of the buyer;
- How mass merchants find new products to stock their shelves;
- What it all means;
- Terminology: You'll discover the key words and phrases that you need to know to make an effective presentation that will get the buyer's attention;
- Strategies for dealing with buyers;
