E-book Category: Business
E-book Title: 8 Top Marketing Secrets Every Hairstylist Needs to Know
Book Description: ATTN: If you're in the stylist industry, here's some startling news... You're losing money
every day! "If you're a hair stylist, and your business
isn't making as much money as you want, then
you've come to the right page. Read carefully so you
don't make the same mistake Sherry made..." Sherry's been a hairdresser for nearly 15 years, working 6 days most weeks, has a regular clientele, and yet... she's barely making ends meet! Amanda, on the other hand, graduated from cosmetology school less than 2 years ago, works 3 or 4 days a week, and like Sherry, has regular clientele. The difference is she makes more than double the amount of money Sherry makes!
How is it possible that Sherry's barely getting by? She works more days, she's more experienced, and she's got regular clients, too!
Sherry is just like 90% of the hairstylists around you; doing her job, not building her business.
So while Sherry was working harder, Amanda worked smarter. Amanda started marketing her business even before she got out of school. By the time she got her license, she already had a two week waiting list of clients. She's able to work fewer days because her chair is full all day long. The phone rings constantly with new clients asking for her by name. And she's booked solid for a month at a time. Sherry didn't know secrets like: - How to keep an appointment book full weeks in advance
- Five ways to radiate professionalism
- How to make sure clients never cancel
- The best way to make current clients want to spend more money
- Effective, low-cost ways to attract steady streams of new clients
- How to harness the immense power of the internet to increase business sales and profits
It doesn't matter whether you're a hair stylist, nail technician, new grad, make up artist, massage therapist, colorist or aesthetician... If you're not properly marketing your business,
you're losing money every day...
even the days you work! Hey, it's not your fault...
They don't teach this stuff in school. And they didn't even mention it back when Sherry was in school. The majority of people in the stylist community get their license, have business cards printed and think they're good to go. Maybe they think new clients will magically appear as regulars move away or stop coming.
They depend on the shop owner to advertise for them, or bank on the fact that the franchise is so well known they'll get lots of walk-in trade. Walk-in trade is good for extra cash, but you should never count on them as the bread and butter of your income.
Why? Because there's no loyalty in walk-in clients. You don't have the opportunity to build a relationship with them. No, you should never rely on walk in trade. In fact, your goal should be to increase your business to the point you don't have an empty slot in which to put a walk-in. Let them go to the hairdresser who's just doing a job, because you're too busy building a business.
At the other end of the spectrum are the ones who spend gobs of money, month after month, advertising their business in the wrong places, wondering why business is not picking up more. They're the ones who have to stay till 8 or 9 o'clock at night, trying to make enough to cover their bills. Now, I can almost read your thoughts right this second...
"I don't know the first thing about marketing"
"I wouldn't even know where to begin"
"What the heck IS marketing, anyway?"
"Doesn't the shop owner take care of that?"
"I don't want to sell anything"
"I've already got business cards, that's advertising, right?"
"How hard is this marketing stuff?"
"How much time will I have to put in it?"
"Isn't it expensive to advertise?""
You don't need to know anything about marketing to get started!
Marketing your business just means promoting it. Advertising the right way, in the right places. It's really so simple, I couldn't understand why more stylists were not doing it. So I did some research and found that no one was teaching them how.
Everything you need to know to explode your customer base and increase your profits can be found in "8 Top Marketing Secrets Every Hairstylist Needs to Know". The easy to use techniques are explained in step by step detail.
In today's competitive marketplace, it's not enough to just have business cards to hand out. You have to take an active role in your own business promoting. In order to enjoy the benefits of a large client base, you can't depend on someone else to do your marketing for you. Even if you're part of a well known salon, any advertising done is done for the salon's business, not yours.
With "8 Top Marketing Secrets Every Hairstylist Needs to Know", you'll have a blueprint you can follow to make promoting your business as easy as possible, even if you think you can't sell water to a thirsty man, or don't want to sell anything at all. Believe it or not, you're already selling something every day.
Sometimes you sell your child on the idea of eating his vegetables. You sell your customer on a different hair style or color. You sell your husband, wife or significant other on taking a trip next weekend, or even something as simple as watching a certain TV show.
The reason those examples may not seem like 'selling' is because you don't have to think about the 'strategies' involved. And that's how easy it will become when you learn how to successfully promote your business. It doesn't have to be hard, or expensive or time consuming. You just need a plan laid out for you to follow. Here's Just Some of What You Will Learn... - The number one thing your success hinges on. Get this wrong and you lose the opportunity to make more money.
- The one tool you desperately need to expand your business. You don't get it at the beauty supply house and it isn't found on a work station.
- The secrets of getting your clients to market your business for you. It goes far beyond word of mouth and your business will grow at astonishing speed.
- Five simple ways to ensure client loyalty. They're incredibly simple and amazingly effective, yet most hair stylists are not taking advantage of them.
- Discover a proven marketing technique to advertise your business...that doesn't cost a dime. This one technique has the power to double your business within days.
- How to get your local paper to advertise your business...for free! Find out why they're desperate to help you.
- The most important place your business name NEEDS to be seen...and it's not the yellow pages!
Every day you're not actively promoting your business, you're losing future money. Why wait? Get your copy of 8 Marketing Tips Every Stylist Needs to Know today and you can be putting to use valuable business building techniques as early as tomorrow. More... | 
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