eBook Profits Ebook

Table of Contents:

Using Acrobat
Introduction
Chapter 1: Background

• What you have purchased
• A little Internet background
• Who I am
• Why selling your own product is ideal
• Scams and experiences
• Selling e-books online
• Why e-book marketing has taken off

Chapter 2: Planning

• Putting together a long range strategy
• How it will help you
• Why it is important
• Applying this rule to the Internet strategy
• Three things I have learned to do
• Causes of failure

Chapter 3: Writing Your Ebook

• Why working for yourself is ideal
• Why you need your own product
• What will you write about
• Benefits of targeting a market...
• Deciding on a theme...
• How to target
• Back-end sales
• Multiple Products
• What types of products

Chapter 4: Choosing e-Book Software

• What to do with Macintosh
• The importance of good software
• E-book compiler reviews
• Neobook
• Adobe Acrobat
• Web Compiler
• E-book Paper
• Editor Pro
• Super Win e-Book
• One more option
• eDoc
• Formatting your ebook

Chapter 5: Setting Up Shop

• Finding a web host
• Choosing a domain name
• Credit cards and payments
• Principles of good web design
• Learning HTML

Chapter 6: Email Marketing

• Why make a newsletter
• Starting an email newsletter
• Choose a subject
• Who will host the list
• The name
• New-List
• Revenue from your ezine
• Other ways to gain subscribers
• Email signatures
• Advertising in ezine and opt-in lists

Chapter 7: Old Promotion Styles

• Classified ads and FFA's
• Banner exchanges
• Usenet
• In conclusion

Chapter 8: Sales Tools

• Pop Up Windows
• Autoresponders
• Search Engines and Web Design
• Overture

Chapter 9: Ads

• Being a walking ad
• What ads mean to your business
• The first impression
• Placing ezine ads
• Writing ads...
• Why ezines
• What to know before advertising
• Finding the right ezines
• Banner ads
• How do you make one
• Why make a banner
• What makes a good banner

Chapter 10: Networking

• Joint ventures
• Three easy ways to network

Chapter 11: Discussion Boards

• Benefits of using others
• Why they are important
• Using them for traffic
• Bringing traffic to your new forum
• Starting your own

Chapter 12: Affiliate Programs

• Are they for you
• What is an affiliate program
• What it means to start one
• Promoting your program
• Warnings

Chapter 13: Sales Letters

• The AIDA formula
• Why you need a sales letter
• What now

Chapter 14: Offline Methods

• Business cards
• Writing articles
• Flyers and signs
• Word of mouth
• Classified ads

Chapter 15: Summary