Trademarking 101 Ebook

Table Of Contents:

Introduction
Chapter 1: Trademarking: What's That Mean?

• Trademark Rights
• What Is A Trademark?
• Tell The World About Yours
• Defining Trademarking

Chapter 2: The Benefits Of Trademarking

• Deterring Others
• It Provides Protection
• You Get Great Recourse
• Strong Brand
• You Won't Be Sued

Chapter 3: Making Your Trademark Unique

• What They Look For
• How Unique Is Unique?
• When Conflict Happens
• Free Searches Found Online
• Pre-searches
• TESS
• US Trademark Search

Chapter 4: Creating A Trademark That Works

• Fanciful
• Considerations For Brand Names
• Arbitrary
• Descriptive
• Suggestive
• Generic
• Brainstorm
• Ideas To Spur Your Trademark
• Making Acronyms Work
• Make It UP
• Speak A New Language
• Can't Do It?
• Getting Trademark Clearance

Chapter 5: Hiring A Trademark Attorney

• Application Help
• Help For Trademark
• Chapter 6: The Details Of Trademarking
• The Cost Of Trademarking
• The Timeline
• International Trademarking

Chapter 6: A Bit About Intellectual Property Law

• Trademarking Today
• Where Did It Come From?

Checklist Of Trademarking
Conclusion