The Cash Flow e-Business Ebook

Search Engine Tips
Table of Contents:

An Introduction To Search Engines

• Cons
• Pros

Different Types Of Search Engines

• Directories
• Search Engines

How To Choose Your Keywords

• Phrases
• Brainstorming For The Right Keywords
• Plurals And Longer Words
• Your Location
• Misspelled Keywords
• Avoid "Skip" or "Stop" Words
• Testing Your Keywords
• Lower Case
• Curious About Others?

How To Prepare Your Web Page

• Sub-Pages And Doorway Pages
• The Title
• Description
• META Description Tags
• META Tags
• META Keyword Tags

Factors That Greatly Affect Your Relevancy

• Prominence Of The Keyword Searched
• Keyword Weight
• Keyword Frequency
• Keyword Placement
• Comment Tags
• Heading Tags
• URL Keywords
• Link Text
• ALT Tags

How, When & Where To Submit

• Submission Software Programs
• Double Check Before You Submit
• Doing It For Free!

List Of General "Do's"

• Title Of Your Page
• Creating Doorway Pages
• Insert META Tags
• Keep Keywords At The Top
• Use Header Tags
• URL Keywords
• Use Tags
• Use ALT Tags
• Submit Maximum Of Ten A Day
• Submit Often

List Of General "Don'ts"

• Too Many Submissions
• Don't Spam
• Don't Create Too Many
• Don't Camouflage
• Choosing The Right Keywords

Free Publicity Tips

Table of Contents:

Introduction

• Not Worth A Fraction
• Compare Its Cost
• Getting Started... Which Tactics?

Why You Should Use Free Publicity

• Massive Credibility
• It's Fun
• Save Thousands
• Used By Anyone
• Instant Trust And Respect

How To Write A Press Release

• Template For A Killer Press Release
• Never Tell Your Whole Story
• The Headline
• Credentials and Quotation
• The Summary
• Call to Action

Sample Press Release

Biography And Questions & Answers Sheet

• The "Rules"
• Bio Sheet
• Q&A Sheet
• Make It Flow
• Questions?

Last Minute Guidelines

• Make It "Hot" And Shocking
• Make It Interesting And Newsworthy
• Target Your Audience
• Don't Brag!

How To Distribute Your Press Release

• Mailing
• Telephoning
• Emailing
• It's Easy, Cheap And Super Fast
• Big From Small
• Broadcast Faxing

Online Publicity Tactics

• Submitting Articles Vs. Classified Ads
• What's An Ezine?
• How & What To Write About
• How To Submit
• Where To Submit
• How To Send It Out
• Last Minute Tips

Where To Send Your Press Releases

• Offline/Traditional Resources
• Online Services
• Forget it!... Here's The Easy Way

Ad Copy Tips
Table of Contents

Anatomy Of A Direct Response Letter

• Opening
• Headline
• Offer Preview
• Introduce New Thoughts
• Sell Copy
• Offer
• Call To Action
• Guarantee
• P.S.

9 Essential Money-Making Ad Rules

• Importance Of The Headline
• Right Product For The Right Audience
• Visual Works With The Headline
• Body Copy Supports
• Lead Paragraph Expands On The Theme Of The Headline
• Be Specific
• Write In Clear, Simple, Natural, Conversational Style
• Start With The Prospect, Not The Product
• Decide What You Want The Reader To Do Next - Then Ask Him To Do It... And Make It Easy

Emotion Is What Really Sells

• Make A List
• First Step
• Sub-Head
• Get Emotional
• Begin Writing
• How Long?

Ten Ways To Get More Out Of Your Copy

• Sell Him, Don't Tell Him
• Sell Benefits Not Features
• Be Conversational
• Always Include A Postscript
• Get To The Point
• Long Copy Sells Better Than Short Copy
• Use Words That Are "Active" Rather Than "Passive"
• Forget Grammar
• Always Follow AIDA
• Copy Is Never Finished

Web Copy Introduction

• Minor Changes... Big Results
• Get Physical

Web Copy Tips

• Font Types, Sizes, Colors & Rules
• Your Web Site's Design & Look
• Page & Paragraph Length
• Invite Friends & Colleagues