How to Write a Business Plan Ebook

Table of Contents

• Preface
• THE ROUTE FROM CONCEPT TO COMPANY
  • Stages of development
  • Success factors
• THE BUSINESS IDEA
  • Elements of a promising business idea
  • Development of a business idea
  • Protecting your business idea
  • Presenting to investors
• THE BUSINESS PLAN
  • Characteristics of a successful business plan
  • Advantages of a business plan
  • The investor's point of view
  • Tips on preparing a professional business plan
• STRUCTURE AND KEY ELEMENTS OF A BUSINESS PLAN
  • Product or service
  • Executive summary
  • Management team
  • Marketing and sales
  • Market and competition
  • Business system and organization
  • Opportunities and risks
  • Implementation schedule
  • Financial planning and financing
• CASE STUDY: "CITYSCAPE"
  • "CityScape": Idea and business concept
  • "CityScape": Business plan
    • SERVICE IDEA
    • EXECUTIVE SUMMARY
    • MANAGEMENT TEAM
    • COMPETITOR ANALYSIS
    • MARKET AND COMPETITION
    • CITY SCOPE'S COMPETITIVE ADVANTAGES
    • BUSINESS SYSTEM AND ORGANIZATION
    • MARKETING AND SALES
    • IMPLEMENTATION SCHEDULE
    • FINANCIAL PLANNING AND FINANCING
    • OPPORTUNITIES AND RISKS
  • Critique of elements of "CityScape" business plan