How to Win Chinese Dollars Ebook

Attention hotel, motel, B&B, restaurant, theme park or bar owners and workers; event or conference organisers.

• Have you taken full advantage of the influx of Chinese customers?
• Do you want to increase sales to Chinese customers?
• Do you know that China has already over the place of Japan and become the No.1 outbound tourism market?

According to World Travel Organization, there will be 100 million Chinese traveling abroad by 2020. Many Chinese people travel overseas for sightseeing, shopping, buying properties or enrolling their children to study. Have you taken full advantage of the influx of Chinese customers?

How to Win Chinese Dollars: Gold Pass for Hospitality and Tourism Workers consists of seven modules. Each contains scenario, discussion, tips and suggestions. Each module has a short quiz to help you consolidate your knowledge. Topics covered include:

• online and offline marketing to Chinese customers
• building a positive first impression with Chinese customers
• do's and don'ts when serving Chinese clients
• cultural taboos
• suggestions for adapting your products or service

and many more.

This ebook is developed by Multicultural Marketing and Management (MMM), a multi-award-winning cultural training agency, with 20 years experience.

The ebook is suitable for hotel, motel, B&B, restaurant, theme park or bar owners and workers; event or conference organisers in Europe, USA, Canada, Asia, New Zealand and Australia who cater for the incoming Chinese market.