<p><i>Discover to create killer head lines, words that trigger the best emotional response, and the ingredients of a good ad. <br /></i></p> <p><b>Table of Contents:</b></p> <ul> <li>Classifieds</li> <li>Sales Letters</li> <li>Order pulling words and phrases</li> <li>Your habits and behaviors</li> <li>Avoiding Mistakes</li> <li>Places to place ads</li> <li>How To Write A Power Packed Sales Letter</li> </ul> <p>PART 1</p> <p>Ninety percent of you who will see this report will at some time get involved in marketing by direct or response mailing.</p> <p>Whether you solicit through mailing lists or have people write to you for information, there is one thing you must do to make the most of your investment, and that is to write a sales letter. If you send only the material requested, you willdrastically decrease your chances of success.</p> <p>Most of you have by now seen the world famous Edward Greenmarketing letter, one of the most successful quasi-legal pyramid plans of all time. It is an absolute masterpiece of salesmanship, and when all five of the recommended pages are included in the mailing, it bull-baffles so many people that a great number of its users do make money with it.</p> <p>We do not recommend you try it, however, since it does not offer dollar value and puts you in a very poor light when you do have something to offer later that does give good value.</p> <p>The personal sales message is the most vital piece of any direct or response marketing