<p><strong>What Exactly Is Niche Marketing?</strong> <br /><br />You've probably heard of affiliate marketing, Internet Marketing, article marketing, and even forum marketing - but what in the world is niche marketing? Niche marketing falls under the category of Internet marketing. Internet marketing is any type of marketing that is done on the Internet. Niche marketing, however, can be done both online and offline. <br /><br />Niche marketing is essentially the act of targeting a very specialized group of consumers. Look at the topic of weight loss. Weight loss is a market, but it is not a niche market. Within the weight loss market, there are numerous niches. For instance, low carb diets are a niche, as is low calorie dieting, exercise equipment, and vitamins and supplements. These are niches. <br /><br />The concept of niche marketing is to market to a tightly focused group of people, as opposed to mass marketing to an entire market or industry. Because niche marketing is so incredibly focused, the competition isn't nearly as fierce. This doesn't mean that there isn't any competition - it just means that there isn't as much. <br /><br />Historically, it has always been nearly impossible for a small business to compete with a major corporation. While the Internet opened things up massively, and put more businesses on equal footing, it was still hard for small home businesses to compete with corporations or more established traditional businesses. But with niche marketing,