CONTENTS FOREWORD 15 THE DIFFERENCE AN IDEA MAKES 21
<ul>
<li>how ideas can change your life</li>
<li>how ideas make a difference</li>
<li>ideas which have made a difference in our world</li>
<li>importance of ideas to the individual, the company, community, and nation</li>
</ul>
THE STORK DOESNT BRING THEM 37
<ul>
<li>how the subconscious works</li>
<li>how you give birth to ideas</li>
<li>a test to show how your subconscious creates ideas</li>
<li>how creative people have harnessed their subconscious</li>
<li>the practical results of impractical ideas</li>
<li>how you can do the same</li>
</ul>
BRAINSTORMING? WHAT'S THAT? 49
<ul>
<li>problems of old-style conferences</li>
<li>history of brainstorming</li>
<li>how brainstorming can solve many of them</li>
<li>some cash results of brainstorming</li>
<li>how you can brainstorm</li>
<li>leading organizations which are using brainstorming</li>
<li>reasons individuals and groups should both use brainstorming</li>
</ul>
MIXING THE WITCH'S BREW 67
<ul>
<li>Osborn's four basic rules</li>
<li>how you can set up a classic brainstorm session</li>
<li>what kind of problem you should attack</li>
<li>how to write the invitation</li>
<li>who to invite</li>
<li>when and where to hold your brainstorm</li>
</ul>
KEEP 'EM ROLLING 87
<ul>
<li>how to catch ideas</li>
<li>how you can discover to be a good brainstorm chairman the list