Our Responsibility Reduce, Re-use and Recycle We see the effects everywhere we look. Rain forests are being decimated; land fills choking the landscape; polluted lakes, rivers and oceans. And we won't even discuss global warming. The planet is systematically being destroyed at all levels. Yes, as a society we are finally beginning to address some of the problems with regard to big business. But that doesn't mean we can ignore the situation individually. Many people ask what difference can one person make? Singularly they feel that their efforts couldn't amount to much when looking at the problem on a global scale. But what we do personally does have an impact. As a society, we have to believe that what we do individually does make a difference. Multiply the efforts of one by the thousands, hundreds of thousands and even millions of people on earth and together we can make a difference. It may be the most blatant form of optimism but we must believe that if people "knew better" they would "do better." And, therein lies the problem. Regardless of the headlines most of us just don't know where to begin. That's where "Real World Sustainability" comes in. You can consider it a primer for everything you need to know about how to do your part. While your mantra should become "Reduce, Re-use and