<p><strong>SEO Techniques For Everyday Webmasters</strong> <br /><br /><strong>Introduction:</strong> <br /><br />David Congreave, Tim Whiston, Roy Miller and Terry Telford recently recorded a tell-all TeleClass that showed attendees how to massage your website to grab the search engine's attention. The following excerpts were taken directly from the TeleClass. <br /><br />You're about to:</p> <ul> <li>Learn the difference between on page and off page optimisation</li> <li>Peek under the hood of your favorite search engine</li> <li>Uncover the truth about keywords</li> <li>Put content in review</li> </ul> <p><strong>Peek under the hood of your favorite search engine</strong> <br /><br />David: <br />Ok. To start off, when we say search engines, we tend to say Google, because Google accounts for the vast majority of searches. For myself, Google ranges from 80 to 90% of my search engine traffic. So when we talk about Google it means search engines in general. <br /><br />Ok. Search engines are essentially a document retrieval program. They use computer programs that follow links on the internet and catalog web pages. The programs analyse the pages to try and figure out what the pages are about. Once they establish the page content, that page is indexed under a keyword, or set of keywords that relates to that page. <br /><br />When someone enters a search term into the search engines, the software displays the most relevant webpages, based on the keywords they're filed