| PRICING STRATEGY SUCCESS The private secrets of devising customers HAPPY to pay HIGHER prices
From Marlene Jensen
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The impact of raising your pricesIf you can with success raise your prices, it wish put more cash in your pocket than thing else you can do -- including merchandising more products. Why? Because every cent of a cost increase is pure profit. For example: a 1% cost increase would-be results in a 12% profit increase for most large corporations, given their profit margins. That's because you dont' have any additional cost associated with a cost increase. A 5% cost increase? That's a 60% increase in profits. Assuming, of course, that you don't lose a large number of your customers! Your customers aren't as cheap as you may think!
You may think your customers all want to buy the offering with the lowest price, but I can tell you from personal research that this is not true for most of your customers - be they consumers or businesses. I simply conducted a really large study of 12 several user products and on only one of them did most consumers prefer the cheapest offering -- a shirt. On all the another 11 products, travel from eggs, HDTVs, MP3 players, tires, vitamins, watches, and more -- most folk preferred either the 2nd from the cheapest offering or the middle-priced offering (out of 5 several prices). Exception -- "Bargain Hunters" Exception -- merchandising products with model numbers But... even as then a retail merchant charging a little more may win the sale over the cheapest offering -- if that retail merchant has a better reputation or better-known brand name than the cheaper alternative. But the cost difference can't be much. For example, I've bought a number of items on the far side books from Amazon.com even as once they were a little bit more big-ticket -- because I trust with Amazon.com that I won't have a hassle if there is a problem with the product. Price increases that go disregardedYou may not cognize this, but there are 12 several route you can raise prices without your customers even as noticing! See, evaluation isn't all logic. Our brains are set up to notice several things in our environment and not others -- even as once they're right in front of us. For example, you've probably already detected that galore merchants cost at $9.99 instead of $10. Those who have tested the two prices have found that they can increase orders 5-15% by dropping that penny. Is this logical? Should a penny difference in cost cause 10% more folk to buy the product? No way. Proof: Try ever-changing your cost from $9.99 to $9.98 and see if you get 10% more buyers! (Hint: I've tested those two exact prices and there was no difference in buyers.) Now... suppose your current cost is $9.98. Or $9.90. And suppose you raised it to $9.99. Or suppose your cost was $88 and you raised it to $89. Would your customers notice the difference? Probably not. Memory tests with have shown that human beings ( whose written languages see left to right) remember $9.90 OR $9.99 as "9 something." And most of them remember $88 OR $89 as either $80s or high $80s. Could you use an extra buck or two profit from each sale? But you already cognize this tactic? Well... fortuitously there are 11 more "hidden" plan of action that use what we cognize simply about user psychological science to find opportunities to raise prices. Read my bio simply about another manoeuvre I used in person to accrued prices 31%. The result? Not only did I get the more higher price, I besides got Much buyers! Or... see the testimonial right below simply about how one man of affairs raised his prices 20% -- and none of his customers even as noticed! (Because he was able to use manoeuvre #10 from this book!)
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Maybe what wish do the most money for you is a small change in what you're offering. One of the plan of action shows you how to break down what you're merchandising into pieces of s -- then how to build it back up in your customers' minds into a product worth more much than previously. You can "reposition" your product to do an increase acceptable
Possibly the big-profit breakthrough for you wish be a evaluation manoeuvre that shows you how to reposition your product in your customers' minds. If you change their perception of your s to them - they'll be happy to pay more. Example: Using "discounts" to increase your pricesDo you offer coupons? Rebates? Discount promotions? No? These are fantastic marketing tools that can help you increase sales and yet end up with Much NET CASH. Yes? Here's how to improve what you're doing -- so you get the same unit sales, but with more CASH. How to "tweak" what you offer - so you can cost higherSometimes the better way to increase profits is to change what you're offering. Better of all, you may need only a really small change! We've found 9 several plan of action that use product changes to increase prices - and profits. Do they work? They did for the publisher who accessorial 5 pages to a book and was able to raise the cost from $27 to $47 - and still sell 98% of the units they were merchandising previously. Of course, simply any 5 extra pages would-be not have worked. This was booming because those pages changed the s that potential customers perceived in the product. You get a checklist to use for YOUR product or service. So you can see if you can raise your prices - with simply a small change in what you offer.
"Packaging" changes that increase s to customersAs strange as it mightiness seem on the surface, if you change your packaging -- you can often raise your price. And... one of these package-changing plan of action is so simple you could do it in 2-4 hours - at no cost but your time! See the research that PROVES customers wish be willing to PAY Much with this change. Merchandising services? Each of these 4 several "package-change" evaluation strategies can besides be used by YOU! How ever-changing your promotions can let you raise prices!There are 6 several evaluation strategies that can do customers pay higher prices - simply because of a change in your ads or your press releases. Turns out there are "magic" words that you can use. Several are used to describe your product or service. Others can be used to describe your offer. Use these words and customers wish change how they perceive your product/service or your offer. It wish have accrued s for them. |
Finding gold in your client retention programsDo you have a client retention program? Discover how to find fat price-raising opportunities from small changes to your program. Without pain the retention-s of the program! In several cases these plan of action wish INCREASE the perceived s of the program -- piece decreasing the out-of-pocket cost of what you have to give away. |
How to conclude sales negotiations -- with fatter profitsYou don't want to do the activity to get higher prices, only to have them disappear once customers put your sales staff under pressure. You need these:
Profit-raising opportunities provided by your competitorsSometimes we get a "gift" from our competitors - one they didn't intend to give! Here's how to recognize these opportunities - and take advantage of them! Have your competitors simply raised - or down - their prices? Each time they do a cost move, they give you an chance to increase your profits. (Or, if you're not careful, an chance to LOSE profits!) With 46 Route TO RAISE PRICES - WITHOUT LOSING SALES, you'll besides get 2 quick and easy models that wish tell you the likely results of raising or lowering your prices. You need enter only 3 amount to get these results. (See a full description below under "bonuses.") |
No time-wasting mumbo-jumbo theories!If you've see - or TRIED to see - another books on pricing, you may be hesitant to risk your saneness on another. However, I can assure you that 46 Route TO RAISE PRICES - WITHOUT LOSING SALES contains NO demand curves, technical blather, or page-bulking-up yada yada. Further, it doesn't talk theory - without translating that theory to what it means for YOU... TODAY! It's 134 pages, with 46 chapters - one for each price-raising idea. Each chapter explains the idea in plain English, with plenty of real-world examples so you can see how this idea could be used by lots of several businesses. BUT... even as although this report is EASY to READ, and available for you to ACT ON IT - there is SOLID RESEARCH and real-world cost testing behind each tactic.
This is a "raise-prices checklist" you wish be able to use for years and years. You can run each new product or service idea past this checklist and Cognize that you wish be acquiring the maximum profit possible for each!
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1-2-3 PRICE-CHANGE MODELS™Ne'er once again wonder how to analyze potential cost changes. These models let you see once you can raise prices and get away with it. Enter simply 3 amount into one of these Excel® models, and you'll cognize the answers to: 1. Whether your cost increase is likely to succeed. (Or the consequences of a cost decrease!) 2. How to respond to rival cost changes. Should you come with them? Or stand pat? Which wish give you the most profits? The 1-2-3 PRICE-CHANGE MODELS™ are FREE with your copy of 46 Route TO RAISE PRICES. |
PROVEN Evaluation SECRETS This book is a great idea generator for how to add s to your products and services. After reading this book, if you can't think of a NEW product or product CHANGE -- that wish allow you to cost More HIGHER, we'd recommend you see a doctor for a brain checkup! |
| Special discount & guarantee I intended to cost 46 Route TO RAISE PRICES - WITHOUT LOSING SALES at simply $125, even as although the wisdom it contains from thousands of price-testing marketers could easily increase your profits by hundreds of thousands of dollars. BUT... if you order today this report can be yours for simply $75 -- a savings of $50! And... you can look it over and decide for yourself if it is everything you expected. If not, simply let us cognize inside 8 weeks and you'll obtain a full, 100% refund.
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