2 Badly Draw Stickmen Rant
Just simply about 86 Route
To Optimize Your Website
To Attract, Convert And Support
Filthy-Rich Customers

Get ready. I'm simply about to share with you a private secret system that wish test your nerve. Do others think you've gone mad. And possibly even as do you think you've gone mad yourself...

...but it wish cost you nothing to try. It wish cut your employment massively. And it wish increase your profits any your business.

And the better bit.

By the time your competition has worked out your tactics, you'll be so far ahead they'll ne'er catch you.

Interested to discover what it is? Of course you are.

But 1st let me introduce a couple of characters...

who are going to help me explain it to you (the 89 tips are further down, honest. I simply want to butter you up first)...

On the left: This top hat wearing stickman is your rich client (as this is how I imagine rich folk dress)
On the right: And this happy-looking stickman is you (holding extra-special reverse $ signed bills!)

OK, now the introductions are over, back to the explanation.

What's my private secret system... My private secret system is to attract rich customers! It's a simple as that.

Here is an over simplified comparison to do my case. Why rob a 7/11 store once you can rob a bank for greater rewards. Go wherever the money is!

Sounds pretty obvious right? Well, if you look about any niche -- and I'm sure yours is the same -- you'll find that most companies try to vie on price. They go for the 7/11 store and get 7/11 store customers. Your task is to take cost out of the equation. Your task is to go for the bank. Your task is to go for the bank's lovely rich customers.

Basically put:

Converting more perfect customers = Good
Converting as galore folk as possible = Not always so nice

Let me tell you a story showing how this works...

I worked with a client that oversubscribed a service cost accounting $10. It was a really attractive cost and managed to get a conversion of of simply about 10%. Out of every 10,000 website visitors they oversubscribed to 1000 of them at $10.

But it was a competitive niche, and the institution was acquiring outspent in advertising by their rivals. The institution needful to do more money. They patterned they needful to get more customers from their current marketing efforts and by discounting their cost they could increase their conversion rates.

I knew what I was simply about to suggest would-be go down like a sh*t sandwich.

I told them to raise their cost to $30 (way above their competitors), and increase their level of service.

The Sales Director looked at me like I'd simply asked his parent out on a date.

However, there was know-how in my madness. Yes, by increasing their prices their conversion rate dropped. It went from simply about 10% to simply about 3%. This meant that out of a 10,000 visitors to their website, now only 300 were converted, devising them $9000.

However (and give thanks God because the Sales Director now looked like I'd simply recommended his girl join his parent and I on our date), those 300 new customers we'd managed to convert were a several type of customer. They were a client that wasn't cost sensitive. They were a client who appreciated nice service. They were a client who'd stay more loyal.

The new average client would-be go on to buy 3 more times from them. 50% of them on an extra service of $39, then of those second purchasers, 67% besides bought another service of $47, and then 82% of those then went on to buy another service at $67. The innovational average client ne'er bought again.

Now lets do the math...

300 folk out of 10,000 were now purchasing at $30, totalling $9000. Of those 300 people, 150 were going on to buy a second service at $47, devising an extra $5850. Then of those 150, 100 were going on to buy a service at $47, devising an extra $4700. Then, of those 100 people, 82 of them would-be go on to buy a third service at $67, devising an extra $5495.

That means that those 300 folk were now worth a total of $25,045.

Boom!

That's a tasty increase on the innovational $10,000.

You mightiness besides be thinking that "this doesn't apply to my business. If I accrued prices then I'd get laughed out of business."

Well, let me prove you wrong with another story...

The pizza pie business is one that is run on the idea of discounts. Buy 2 for 1 is a common site. However, there's one institution that's distinct to do a change. They distinct to call themselves the Epicure Pizza pie Company, and focus on the better ingredients they could. They besides distinct to cost themselves at doubly the cost of the next most big-ticket competition.

And the result. Well, they're acquiring available to role out their franchise across the States. i.e. It's been a mega-success. Piece at the same time their competition are fighting for the scraps of the poor paying customers with ever increasing discounts and disappearing profits.

The truth is, whether you're willing to accept it or not, you can raise prices in any industry. You simply need to be creative wherever you add the s. And if you can't think how, you need to support reading my guide, because I'm going to give you several great ideas.

As you can see, going after rich customers is actually a smart business position to take, and "86 Route To Optimize Your Website For Filthy Rich Customers" wish show you step by step the changes that you can apply to your business.

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