"Your eBook is now mandatory reading for my project members." Sabrina, Project Manager, Germany

Target audiences:

Software project managers

• Understand the difference and importance of information analysis and design vs. programming
• Reveal why programmers decide otherwise than the business needs, and why it can create a disaster
• Get on even as terms with the technologists with no-fuzz language
• Speed up the design process
• Cut down on time and money spent
• You pull the shots
• Why all the talk simply about performance considerations is non-essential
• Compressed information, takes less time to discover and apply
• Easy, down-to-earth graphic examples
• Conceptual modeling examples (ER diagrams)
• Logical modeling examples(Server diagrams)
• Create functionality-rich structures with maximum business flexibility
• Design for business quantifiability
• All inside budget and time!

"I'm myself (since 1996) in the data modeling business (OLTP and OLAP, with accent on OLAP for the past 5 year). I own and have see simply about 30 - 40 books on this topic (practically most of the accessible and out of print books) and I'm still affected by your website and ebooks. I like a lot of things simply about the keynotes and ebooks, what I like most is the balance you have managed to support between a dry subject / theory and a clean "down-to-earth" treatment of the subject, without sacrificing any of the important aspects. The examples in the standardization ebook are besides really good." Georg Breazu, Senior Systems Consultant, Germany

System analysts and programmers

• Compare normalized and denormalized structures
• Experience consequences of poor design on your programs
• Why the business model is more important than easy programming
• Complete DDL scripts so you can experiment with information tables
• Avoid poor-performing databases and programs
• Speed up the development process and avoid unneccesary time and cost spendings
• Highten the quality of the information as well as your SW
• Understand why poor standardization can do it impossible to write several DML-statements against the database

"I've seen good, bad and butt ugly information design books. The information standardization eBook is in the category of good. It is a aphoristic guide, based on scientific principles and common sense." Philip, Systems Analyst, United Kingdom

Students and teachers

• Explain information standardization in apprehensible (read: plain English) terms
• Ready-made examples for direct use
• Play with the ready-made information structures
• See consequences all the way from abstract modeling to physical information structures
• Shorten down time to understand and master the 5 Normal Forms
• Instant download: Get going NOW!
• Teachers: Have your answers ready: The questions wish come...
• Students: Outsmart your teacher

"Your eBook has been really helpful to several me and my students." Robert, Teacher, USA

Avoid the situation of this teacher, taken from a desperate post on a forum on the Internet:

"I am simply about to start teaching Standardization to my students, and was inquisitive whether anyone can recommend an idiot's manual to BCNF for me! I am fine up to 3rd NF, then confusion sets in!... I would-be actually like a simple explanation as any reference to BCNF which I have found so far on the Net is coughed in technical terms rather than words of less than two syllables..."

(you wish find out that this is no big deal...)

As a teacher,

you are baby-faced with several challenges:

How to communicate a complex theme in a way that is several apprehensible and interesting?

I cognize all simply about it: I have been teaching information design through my job for galore years. It was actually what actuated me to write this eBook: Trying to explain a complex theme in an apprehensible and piquant manner.

A year ago, I found this cry for help, taken from a desperate post on a forum on the Internet:

"I am simply about to start teaching Standardization to my students, and was inquisitive whether anyone can recommend an idiot's manual to BCNF for me! I am fine up to 3rd NF, then confusion sets in!... I would-be actually like a simple explanation as any reference to BCNF which I have found so far on the Net is coughed in technical terms rather than words of less than two syllables..."

(you wish find out that this is no big deal...)

I besides got this alleviated email from a teacher (and customer):

"Your eBook has been really helpful to several me and my students." Robert, Teacher, USA

Henry m. robert told me that he's exploitation the graphical illustrations (Entity Relationship and Server Model diagrams) from my eBook to create a concistent theme through all the five Normal Forms for his students. Henry m. robert is besides exploitation my DDL scripts to actually create an example information for his students. You can too:

• Explain information standardization in apprehensible (read: plain English) terms
• Ready-made examples for direct use
• Play with the ready-made information structures
• See consequences all the way from abstract modeling to physical information structures
• Shorten down time to understand and master the 5 Normal Forms
• Instant download: Get going NOW!
• Have your answers ready: The difficult questions wish come from your students...

As a student,

you are baby-faced with a lot to discover in a limited figure of time.

Several things you won't even as discover properly: If your teacher isn't able to help you, who can?

Take a look at this: It is a forum post from a teacher somewhere in Cyberspace:

"I am simply about to start teaching Standardization to my students, and was inquisitive whether anyone can recommend an idiot's manual to BCNF for me! I am fine up to 3rd NF, then confusion sets in!...I would-be actually like a simple explanation as any reference to BCNF which I have found so far on the Net is coughed in technical terms rather than words of less than two syllables..."

Imagine if your futurity degrees depend on this teacher...

I wish let you in on a little secret: For 25 years, I have been responsible for hiring consultants for various companies. I love to hire freshly educated people; Really often, they bring enthusiasm, guts and new ideas with them. However, I always put them through subtle testing. Understanding information standardization techniques is high on my priority list...

Take control of your own future, and get the essentials of information standardization explained in an easy and piquant style. Use your saved time for another things to do and study.

• Understand information standardization in straight and plain English terms
• Ready-made examples for direct use
• Play with the ready-made information structures
• See consequences all the way from abstract modeling to physical information structures
• Shorten down time to understand and master the 5 Normal Forms
• Instant download: Get going NOW!
• Outsmart your teacher and fellow students

Robert is a smart teacher :-)

"Your eBook has been really helpful to several me and my students." Robert, Teacher, USA

Robert is actually exploitation the material from my eBook to structure his teaching of all the Five Normal Forms to his students. He is exploitation all the E-R and Server Model diagrams, as well as the DDL scripts in my eBook as examples for them.

As a Systems Analyst/Programmer,

it is easy to fall into the trap of going head-on with programming, without taking the time for a proper design. I have besides "been there, done that", myself, in earlier days.

However, you cognize really well, as do I, that this cut off to problem resolution may cost you dearly, several in time spent on a problem, as well as the quality, and flexibility, to withstand changes in the business model for the finished system.

With my information standardization eBook, you will:

• Compare normalized and denormalized structures
• Experience consequences of poor design on your programs
• Understand why the business model is more important than easy programming
• Read complete DDL scripts so you can experiment with information tables
• Avoid poor-performing databases and programs
• Speed up the development process and avoid unneccesary time and cost spendings
• Highten the quality of the information as well as your SW
• Understand why poor standardization can do it impossible to write several DML-statements against the database

Philip is a dead-honest SW engineer:

"I've seen good, bad and butt ugly information design books. The information standardization eBook is in the category of good. It is a aphoristic guide, based on scientific principles and common sense." Philip, Systems Analyst, United Kingdom

Georg is an full-fledged Senior IT professional, who wrote to me:

"I'm myself (since 1996) in the data modeling business (OLTP and OLAP, with accent on OLAP for the past 5 year). I own and have see simply about 30 - 40 books on this topic (practically most of the accessible and out of print books) and I'm still affected by your website and ebooks. I like a lot of things simply about the keynotes and ebooks, what I like most is the balance you have managed to support between a dry subject / theory and a clean "down-to-earth" treatment of the subject, without sacrificing any of the important aspects. The examples in the standardization ebook are besides really good." Georg Breazu, Senior Systems Consultant, Germany

As a Software system Project Manager,

you may sometimes find yourself at the mercy of the IT/Programming "gurus", who insist on a fast implementation approach. Argumentation for it may be heavy; Watch out once the performance issue arises. Such an approach can be devastating to your project outcome.

The last 15 years I have worked as a project manager and a information design QA responsible. What most folk are not aware of, is my extensive programming background: I enjoy working on the information server side programming as part of a team, or at least I like to participace in setting standards for cryptography and flexibility (you cognize the %TYPE argument in Oracle PL/SQL?)

That is why I always can tell once person tries to overrun my position as a project manager from the programming side. I have enclosed a couple of sections on this issue in the Information Standardization eBook...

When designing a system, we seek to gain several high performance solutions, as well as flexible structures, which allow for handling ever-changing business demands with a minimum (or no) SW programming or design changes.

Database standardization is an essential technique for achieving this:

• Understand the difference and importance of information analysis and design vs. programming
• Reveal why programmers decide otherwise than the business needs, and why it can create a disaster
• Get on even as terms with the technologists with no-fuzz language
• Speed up the design process
• Cut down on time and money spent
• You pull the shots
• Why all the talk simply about performance considerations is non-essential
• Compressed information, takes less time to discover and apply
• Easy, down-to-earth graphic examples
• Conceptual modeling examples (ER diagrams)
• Logical modeling examples(Server diagrams)
• Create functionality-rich structures with maximum business flexibility
• Design for business quantifiability
• All inside budget and time!

"I'm myself (since 1996) in the data modeling business (OLTP and OLAP, with accent on OLAP for the past 5 year). I own and have see simply about 30 - 40 books on this topic (practically most of the accessible and out of print books) and I'm still affected by your website and ebooks. I like a lot of things simply about the keynotes and ebooks, what I like most is the balance you have managed to support between a dry subject / theory and a clean "down-to-earth" treatment of the subject, without sacrificing any of the important aspects. The examples in the standardization ebook are besides really good." Georg Breazu, Senior Systems Consultant, Germany

"Your eBook is now mandatory reading for my project members." Sabrina, Project Manager, Germany

Sabrina told me she had severe difficulties in one of her projects. After reading my eBook, she felt that she was on more much even as terms with those who wanted to rush ahead without doing the proper analysis, and she had the arguments to put all the facts on the table.