Marketing CLEP test Ebook

This package will include everything you need to know for the test, specifically:

• What is Marketing?
• Types of Planning in Marketing
• The Product Mix Decisions
• The Marketing Opportunitites
• The Marketing Environment
• Tangible, Extended and Generic Products
• Product Promotion Efforts
• Price Determination
• Planning and Marketing Mix
• Organizing For Marketing Efforts
• Organizational, Reseller and Government Markets
• Marketing System
• Marketing Organization
• Marketing Effort Control
• Consumer Market and an Analysis of Buyer Behavior
• Channels of Distribution
• Basic Objectives and Strategies