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Mastering Google AdWords Select Ebook

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Mastering Google AdWords Select

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Ebook cover: Mastering Google AdWords Select

E-Book Category: E-Marketing
E-Book Title: Mastering Google AdWords Select
E-Book Description:
Table Of Contents:

I. INTRODUCTION

  • Why Google AdWords?
  • Google AdWords Tools - AdWords Discounter, Keyword Suggestion Tool, Power Posting Tool and Google Content Network Advertising
  • Google AdWords Partner List
  • Google AdWords - An Overview
II. AD CAMPAIGN SETUP (CASE STUDY OF A MORTGAGE LOAN COMPANY)

  • What should be your maximum CPC?
  • The finishing touches!
  • Importance of AdGroups in a Google AdWords campaign
  • Country & Language Selection
  • Ad Copy Creation Writing effective ad copies
  • Keyword Research (Part I)
III. AD CAMPAIGN MANAGEMENT
  • Using AdGroups to reduce your overall campaign costs
  • Tips to improve the number of clicks.
  • Tips to improve the number of clicks
  • Tips to improve the conversion rates of your website.
  • Tips to improve keyword click through rates.
  • Tips to improve keyword Click-Through-Rate (CTR)
  • Keyword Research (Part II)
  • Importance of keyword CTR in a Google AdWords campaign.
  • Ad Copy Creation (A quick overview)
IV. AD CAMPAIGN MANAGEMENT AND OPTIMIZATION - CASE STUDY
  • Setting up the campaign with special emphasis to ad copy creation.
  • Monitoring and fine-tuning the AdGroups
  • Growing the AdWords campaign
  • Generation of keyword list
  • Deciding on the maximum CPC
V. GOOGLE ADWORDS FOR THE PROS
  • How do I bid separately for content and search network?
  • Google AdWords keyword conversion rate measurement (click tracking)
  • Dynamic Keyword Insertion - How to create ads dynamically.
  • AdWords content network syndication - Is it as effective as search ads?
  • AdWords Power Posting

Click here to learn more...

Price: 24.95
Date: 2006-11-19
Visits: 921
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