| Local Web Profits: A Guide to Starting and Running a Profitable Local Online Business Ebook |  |
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E-Book Category: E-Business
E-Book Title: Local Web Profits: A Guide to Starting and Running a Profitable Local Online Business
Author: Paul Myers
E-Book Description:
The Easiest Online Business You Can Start... Right In Your Own Back Yard! It covers the whole process, including: - Writing for a local site: In this section, I give you the SHEESH Formula. 6 of the most effective and popular types of articles, and the outline to use for each.
- What is the real value in any web property?: There's one thing that pretty much guarantees success for any web business. Focus on that, and the money will be there. Miss it, and you might as well be giving a speech in an empty room.
- Volunteers, and other crazy people: Every community has its share of nutballs. You'll learn how to spot them and get rid of them quickly. You'll also learn how to find, or develop, volunteers who will happily help build and maintain the site for you. For free. (This is one of the coolest parts of running a local site.)
- The main features of a local site: What the options are, and how to choose the right ones for your site.
- Setting goals for your new site: You need to have benchmarks to measure your progress. I'll show you how to set them... and get them.
- Revenue models for local sites: Where's the money? I'll show you a number of the easiest and most profitable revenue streams you can use in a local site.
- Local vs Niche Sites: The pros and cons of each. They're very closely related, and everything in the book relates nearly as well to more traditional niche sites. There are differences that matter. I'll explain them briefly, so you can make the right choice for yourself and your success.
- Fun gimmicks and other viral tactics: A handful of content types that your visitors will gleefully forward to each other and their friends, driving more people to your site all the time. You'll also get ideas for getting your visitors to actually create your viral elements for you!
- Finding and creating powerful content: Your visitors are looking for content or connections. If it's content they want, you'll learn a number of very effective ways to get it or create it. Including one very simple and almost never used approach that will surprise you.
- Developing loyalty: You'll discover a number of ways to take the natural tendency of people to be loyal to local businesses and expand that to the point that they become crazy evangelists for you and your site.
- Choosing a site type: You'll find out the real decision-making factors. There is no one answer that's right for everyone. Choose wisely, and you're good to go. Choose poorly, and you might as well go home.
Click here to learn more... | | | | Price: 67
Date: 2006-11-01
Visits: 1094
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