Creativity is a bit like Pandora's Box - when you open yourself to it, you never know quite what will come out ! This is because the process of creativity involves using the unconscious mind - allowing leaps of intuition that can often solve problems very quickly. Creativity is an essential tool for managing change in the 21st Century.
Change is pretty much the only constant in this Universe. But even more than this - creativity is the single most important factor that will ensure our survival on this planet.
In the West we are using up resources as if we have 5 planets to exploit. We humans are incredibly wasteful, pumping the poisons we create into our own water and air, filling our food with pharmaceuticals. One thing becoming abundantly clear in the 21st century is that if we want a sustainable planet - we are going to have to get by on less. Many responsible people are already doing this voluntarily - by 'downsizing' or 'downshifting'.
One of the best uses of creativity involves coming up with new solutions to problems. Creative responses often 'change the game' completely by redefining the problem or seeing it in another light.
That's right - things like potential FAILURE into VICTORY.
PAIN and SADNESS into JOY and LAUGHTER.
You come up smelling of roses every time !
You always seem to land on your feet !
Creativity is a most desirable trait that will help people to see you as a highly resourceful person - a leader.
'Secrets of Creativity' is compiled from a practical study of creativity that has taken place over 21 years of the author's life as a researcher, writer and artist.
It gives you unique and focused research into creativity, answering the all important questions:
- what is creativity?
- where does creativity come from?
- why do we need creativity?
- how is creativity stimulated?
In addition you will have more than 25 exercises to help stimulate and structure your creative thinking. These mental tools give you the edge in facing change TODAY. You will discover: - using SWOT to inform your creative processes
- the sheer processing power of your unconscious mind
- the power of creative visualisation
- preconditions for creativity
- mind mapping your semantic net
- how to self-organise with heuristics and inductive reasoning
- how to break conventional thinking patterns
- defining problems with a creative brief
- brainstorming and lateral thinking
- NLP problem solving
