How to Gain and Retain Customers Ebook

It describes a modern, effective and easy to replicate process. It's not about manipulation, hard selling or closing the sale.

Here's what's in the book...

• Why the "quick fix" most salespeople ask for is not the solution to making more sales.
• Why the "old standard" sales lines can actually work against you, and why doing things differently can be the BEST thing you can do.
• Why so many people have trouble getting appointments with potential customers, and how to turn that around in a matter of days.
• Why price alone isn't a buying motive and how to make sure you never compete on price again.
• The four key steps to making any sale; why you need to cover all four and why you need to keep them in a prescribed order.
• Another simple question that earned a retailer thousands of dollars in add-on sales - after he'd already made the sale.
• A simple, very powerful technique that gets right to the issue of what your buyer wants to buy from you, and why.
• A simple strategy building exercise that will guarantee that you get customers telling you what they want to hear from you.
• A simple question that on its own has sold everything from bookkeeping services to prestige cars via software and mortgage finance.
• A questioning technique so simple, you'll wonder why you never thought of it (and hope your competitors never do!)