E-Newsletters That Work Ebook

Here's Just A Sample Of The Questions Answered In "E-Newsletters That Work"

• Why is reader feedback important and how do I get it? (Page 36)
• Where do I get the email addresses from, and how do I make sure I'm not "spamming" people? (Page 54)
• What's the correct mix of "promotional content" Vs. "real content?" (Page 28)
• What's the best editorial format? (Page 41)
• What's the best day of week / time of day to publish? (Page 58)
• What's likely to go wrong? (Page 15)
• What goes in the "Subject" line when I send the newsletter? (Page 62)
• What goes in the "From" field when I send the newsletter? (Page 61)
• What do I do if I can't write? (Page 27)
• Should I sell ads in my newsletter? (Page 46)
• Should I "force" a visit to my web site? (Page 45)
• Is it OK to rent my list of names to noncompeting companies? (Page 65)
• How often should the newsletter be published? (Page 57)
• How much subscriber information should I require at sign-up? (Page 56)
• How much hyperlinking is appropriate? (Page 33)
• How long should the newsletter be? (Page 42)
• How important is it to send an HTML newsletter? (Page 38)
• How do I use my newsletter and web site together? (Page 49)
• How do I measure the return on my investment? (Page 13)
• How do I manage email bouncebacks? (Page 60)
• How do I get readers to forward my newsletter to colleagues? (Page 48)
• How do I define a target audience? (Page 21)
• How do I decide what to write about? (Page 18)
• Can I send the newsletter as an email attachment? (Page 40)