Niche marketing has been the latest buzz on the Internet for several months now. A lot of times a "buzz" will start on the Internet that goes as fast as it came. This hasn't been the case for the niche marketing topic. Why? Because niche marketing has been around forever, and it's where people are making thousands sometimes millions of dollars every year. This is not a new concept or the latest greatest technique that will be over and done with in a few months.
So, what is niche marketing?
Niche marketing is finding a small area of a big market and selling products or services to that small area.
For instance, the cat market is not a niche, but cat toys are a niche within the cat market. The travel market is not a niche, but European travel is a niche
