Smart Achievers Master Plan Ebook

Not only will you make more money by avoiding the expensive marketing mistakes that most other businesses make, but you will learn the precise growth strategies created to propel your business into the stratosphere. Want to know what these 47 business boosters are all about

Here they are . . .

1. Why you should go national with your advertising
2. Why you must treat all your marketing like sales people
3. Why you must never make this mistake with your company brochures
4. Why you must handle complaints effectively and keep your customers happy
5. Why the second purchase is critical
6. Why keeping abreast of changing technology could keep you profitably ahead of your competition
7. Why it pays to personally sell
8. Why follow-up is essential and how to do it right
9. What you need to know about infomercials
10. What you need to do before you can put passion in your print
11. Understanding your customer's psychological buying process can greatly enhance your performance
12. There are only 3 ways to grow your business
13. The telephone and fax marketing bonanza that you shouldn't miss out on
14. The one simple vital fact you must understand to make PR work
15. The more you tell the more you sell
16. The importance of keeping regularly in touch
17. The formula for successful radio advertising
18. The big mistake that most marketers make with the A.I.D.A Formula(Attention, Interest, Desire and Action)
19. The 7 best ways to achieve believability
20. Realise it's 10% product and 90% PRADMAR (promotion, advertising and marketing)
21. Learning the lifetime value of your client for optimisation
22. How to use the power of risk reversal to increase results by up to 300%
23. How to use 'outrageous' ways to dramatise your sales letters and gain instant attention
24. How to recognise and utilise the power of leverage in your business
25. How to predetermine the viability of a proposed direct mail shot
26. How to increase your sales results from 10% to 85% plus
27. How to increase your sales and your prices
28. How to get powerful endorsements
29. How to direct your marketing focus to your intended customers only
30. How and why you should make it enjoyable for people to do business with you
31. How and why you must change from institutional to direct response advertising
32. How and why you must Test, Track, Review, Analyse, Measure and Evaluate every aspect of your marketing and sales process
33. How 'special events' can help you connect with your customers and prospects
34. Give graphics their proper place
35. Discover and develop your U.S.P (unique selling proposition)
36. Conclusive proof of why you should advertise in good times and bad
37. Avoid this type of Market Research unless you like throwing money away
38. Ask your customers this question and they will respond and co-operate more
39. Accelerate your sales with Database Marketing
40. A way to offer your products to increase immediate profits
41. A simple overlooked system that can increase sales by up to 10 times
42. A new way to provide your prospects with stimulating visual, factual and persuasive information
43. A new doubly more effective way to construct a flyer
44. A guaranteed method of obtaining referrals from your clients
45. A foolproof way of positioning yourself as an expert in your field
46. A fast, low cost, highly profitable method of developing beneficial strategic alliances
47. A clever way to use a video to skyrocket your sales