INTRODUCTIONSelling by mail can be the easiest and least expensive method of
selling your services or commodities. It can also be the most
difficult and the most expensive method of doing the job. It
all depends on the method you use in presenting your offering to
your prospects; it depends on the kind of a letter you send to
them.
To write such a letter, a message that explains concisely yet
completely and in an action-compelling manner what you have to
offer, is a job that demands the services of an expert versed in
every one of the thousand phases of selling and one with many
years of successful mail order experience at his command.
If you would choose the one man in the United States who could
write for you a sales letter that would produc
