Well, how does TREMENDOUS sound? This is no exaggeration. In fact, the Parenting Market may well be one of the best kept secrets in the world of print advertising. Many parenting publications across the United States and Canada regularly commission independent market research companies, search as Pulse Research, Inc. or the Circulation Verification Council, to poll and survey their readers. The results have been outstanding. For instance:On a national average, 74% read the ads in their parenting magazines either ALWAYS or ALMOST ALWAYS, and most use the ads to make shopping decisions. L.A. Parent - one of the largest regional parenting publications with a 110,000 monthly circulation - reports that almost 100% of their readers use the magazine to find family friendly businesses and services!
91% of parenting magazine readers shop primarily for themselves, 87.8% shop for their children, and 88% shop for their homes.
These readers not only like to hold on to each issue, they pass it along to others. Each issue gets read by 2.5 readers
