Q. What's black and white and read all over... and serves as a money pit for almost everyone who buys space in it?A. The classifieds.
Close to 98 percent of classified ads don't get the job done for the people who paid to place them. Why? Because they include a lot of useless verbiage and fail to use the words that truly motivate people to pick up the phone or reach for their pen.
Yet when used properly, classified ads in newspapers, magazines and on the Internet are money-making tools that produce inquiries and sales day after day, week after week and month after month.
The keys to effective classified ads are not guesswork, but proven principles that have earned heaps and heaps of cash for those who use them. "Creating Profitable Classified Ad
