The Trade Show Edge Ebook

Inside "The Trade Show Edge" you'll find....

• A Trade Show Planning Guideline to maximise your trade show results
• How you should evaluate the trade show market and plan an exhibit program
• Where to find trade shows
• How to establish a budget and what to cover (Includes Budgeting Worksheet)
• How to spell out and plan your trade show objectives
• What you should do before committing your company to a trade show
• The activities that contribute to a trade show's success
• What's the most important starting point for any trade show?
• How to calculate your potential show audience
• Selecting Space - the factors and guidelines you must consider

In addition, the book also covers....

• How to obtain publicity in Business-to-Business Press, including how to write press releases/prepare Press Kits
• How to ask "Open Ended" questions
• How to qualify prospects. Included is a sample Qualification Form
• Trade Show Evaluation Form
• What to do in an emergency
• Pre-show, At-show and Post-Show Marketing 
• How to create crowd-stopping graphics and other exhibit tips
• Post-show follow-up and evaluation (Two of the most overlooked aspects of trade show participation)
• Your Prospective Buyer - know what your visitors want!
• The latest exhibit design and industry trends
• Resource Directory and Industry Terms
• Giveaways - make sure they have a connection to your product
• The most critical resource on the trade show floor - The Trade Show Planning Guide
• Trade show hospitality events should be relationship-focussed
• Shipping your exhibit tips, drayage & how to avoid aggravation
• Trade show literature tips
• How to train and schedule your exhibit staff
• How to evaluate your competitors at a trade show
• Don't forget sponsorship and speaking opportunities
• How to design and build an open, inviting booth