On Main Street and the Internet!
OK, so you have read the marketing books about how to get traffic to your site and you've used some or all of what you've learnt. But what happens when they visit your site. Maybe they go on your mailing list, if you have one, maybe they buy or maybe they do nothing at all and never return.
Industry statistics indicate the average web site converts a maximum of 1% of visitors to customers. That's not many when you consider how much work you have to do to get them to your site.
What are the tricks to increase your visitor to customer buying ratio without spending megabucks on sophisticated CRM (customer relationship management) solutions.
The e-commerce industry is awash with new serv
