Serious IMers really MUST look at the possibilities of grabbing a share of this lucrative market for themselves. Research is the key to any new marketing venture, and in Chinese eWhispers I am presenting you with the most realistic and up to the minute situational analysis of this burgeoning e-commerce environment, including:
- Government controls and how to work within them - the alternatives available to you to create a positive internet presence in China
- Online banking availability - Credit cards, debit cards and safe, new alternatives
- Statistical information on internet usage - see who is using it, where they are using it and how they are accessing it. Discover the online habits of your target market.
- Infrastructure to support continued growth - current broadband access and future rollout plans will continue to increase digital download viability
Special Insight #1: 73 million Chinese people have accessed the internet via their mobile phones!
Your copy of Chinese eWhispers is a valuable guide to conducting online marketing in China, wherever your site is hosted; and regardless of whether it is in English or Mandarin.
Of course, I admit that this report won't be for everyone, and it won't be for you if you
- Have difficulty stepping out of your comfort zone
- Are happy to spend months doing your own research
- Are unable to imagine how massive this market is going to be
- Mistakenly believe that you know it all
- Don't need a possible 253 million new customers
- Are willing to accept 'hearsay', rather than explore FACTS
Insight #2: It is estimated that 20% of Chinese people can speak English. A small percentage? Perhaps, but the Chinese population is 1.32 BILLION. 20% of that is MASSIVE!
Chinese eWhispers is a practical tool, not hype and fluff and offers valuable solutions and insights into this market:
- Hosting services, search engines and online stores - big issue and lots of detail on who the big players are
- Government restrictions - how to work within them to keep your website 'unblocked'
- The business of business - recognizing, acknowledging and accepting the differences in the way business is done
- Cultural issues - customs, language, 'taboo' topics: what you MUST know before you make them an offer
- Reliable translation services - even if your site is in English, there are definite benefits in having a translator on hand
- The pros and cons are discussed - which alternative is right for you?
