This book will teach you how to:
- Keep a Steady Flow of New Business Coming In
- Design Effective Direct Mail Pieces
- Plan Your Marketing Budget
- Develop Effective Offers to Drive Response
About the Author Joy Gendusa is the Founder and CEO of PostcardMania, the nation s fastest growing direct mail postcard marketing firm, recognized by Inc Magazine. She began PostcardMania in 1998 with no capital injections of any kind, using her marketing acumen and direct mail postcards to expand her corporation year after year. PostcardMania has seen positive expansion every year since its inception.
