CONTENTS
FOREWORD 15 THE DIFFERENCE AN IDEA MAKES 21
• how ideas make a difference
• how ideas can change your life
• ideas which have made a difference in our world
• importance of ideas to the individual, the company, community,
• and nation
THE STORK DOESNT BRING THEM 37
• how you give birth to ideas
• how the subconscious works
• a test to show how your subconscious creates ideas
• the practical results of impractical ideas
• how creative people have harnessed their subconscious
• how you can do the same
BRAINSTORMING? WHAT'S THAT? 49
• history of brainstorming
• problems of old-style conferences
• how brainstorming can solve many of th