"In Less Than A Day, You Can Have Professionally- Designed Brochures, Flyers, Business Cards and More Bringing You an AVALANCHE of New Leads, Clients, Customers and Sales!"
So what if you've never even designed a homemade birthday card! You can make sizzling, dazzling, creative marketing pieces with this step-by-step system!
Table of Contents
- Jazz Up Your Layouts with Pull Quotes (p. 60)
- How Can You Maximize Two-Color Printing? (p. 113)
- Shopping for Types of Fonts (p. 51)
- Setting the Tone of Your Text with Kerning, Tracking, and Leading (p. 44)
- What Paper Works Best? (p. 115)
- Legibility and Readability of Fonts (p. 41)
- Checklist for Making Your Files Print-Ready (p. 104)
- Tagging the Best Tag Line for Your Business (p. 21)
- What Should You consider When Choosing a Printer? (p. 107)
- 9 Typesetting Tricks that Design Pros Use (p. 48)
- How to Match Your Font to Your Message (p. 43)
- Working with Images to Enhance Your Layout (p. 58)
- 10 Questions to Answer Before Designing Your Flyer (p. 65)
- What Comes Next (p. 126)
- What's the Difference Between a Digital and Offset Printer? (p. 109)
- How to Improve Your Proofreading Skills (p. 37)
- 10 Questions to Answer Before Your Next Project (p. 10)
- Laying Out Your Pages With Style (p. 53)
- Writing Persuasive Content And Making It Flow (p. 28)
- What Special Effects Will Add Flair to Your Print Job? (p. 119)
- Branding: An Umbrella Concept You Can't Ignore (p. 16)
- Resources (p. 125)
- A Checklist of Features that Add Eye Appeal (p. 62)
- 6 Elements that Make Your Design Effective (p. 54)
- Why Maintain a Consistent Visual Identity? (p. 25)
- Unlocking the Symbolic Meaning of Color (p. 93)
- What to Consider When Buying a Scanner (p. 84)
- Creating Presentations That Wow Audiences (p. 71)
- RGB and CMYK - Colorful but Different (p. 95)
- What are Your Options for Binding? (p. 122)
- Making Monitor Colors Match Your Printed Piece (p. 97)
- Checklist for Designing a Successful Logo (p. 20)
- Learning to Work with Digital Photos (p. 80)
- Think in the Prospect's Perspective (p. 29)
- The Role Of Color In Your Design (p. 88)
- How Can You Save Money on Color Printing? (p. 111)
- What Makes a Flyer A "Must Have" Marketing Tool? (p. 66)
- Capturing Customers with Persuasive Words (p. 31)
- Building a Better Business Card (p. 23)
- A Client-Capturing Website Builds Your Brand and Your Bottom Line (p. 69)
- Choosing Fonts (p. 42)
- The Magic of Working with Grids (p. 56)
- The Versatility of PDF files (p. 102)
- What Kind of Folding Do You Need? (p. 121)
- Working with Digital Imagery (p. 79)
- Answers To Your Printing Questions (p. 106)
- Design Solutions For Specific Projects (p. 64)
- How to Scan Photos at the Correct Resolution (p. 86)
- How Color Can Add "Zing" to Your Design (p. 89)
- Make Visual Elements Memorable (p. 15)
- Tips for Designing Book Covers and Inside Pages (p. 75)
- Start with the ABC's (p. 40)
- Easy Ways to Select Harmonious Colors (p. 91)
- Proper File Formats for Internet and Print (p. 100)
- What Makes a Good Logo Design? (p. 18)
- Getting Graphics Files Ready To Print (p. 99)
- The Best Typography For Design And Readability (p. 39)
- Good Marketing Requires Good Design (p. 9)
- 5-Step Workflow for Designing and Producing Your Printed Piece (p. 12)
- Marketing Writing That Gets Read (p. 34)
