How to Sell Your Jewelry Like Crazy at Shows, Fairs, and Festivals
Discover every strategy and secret I've learned from years of selling my handcrafted jewelry at shows.
What You'll Learn in This Book:
Section 1 - The Paperwork Stuff
- Sales Tax and Business License Requirements for Shows - How Much Sales Tax Do You Charge?; What Licenses and Permits Do You Need for Shows?; Tax and Paperwork Issues at Shows in Other States; Don't Be Scared of Paperwork!
- Jewelry Business Insurance - Getting Jewelry Business Insurance Coverage; Money-Saving Insurance Tips; What Kind of Coverage Do You Need for Your Business?; Make Jewelry Business Insurance Claims Easier
Section 2 - Money Matters
- Prevent Shoplifting at Your Booth - Tactics of Experienced Jewelry Shoplifters; 8 Ways to Protect Your Jewelry Booth from Shoplifting; Another Way Your Jewelry May Disappear
- Managing Your Transactions at Shows
Section 3 - The Jewelry Artist in Your Booth
- Whatever Shall I Wear to Jewelry Shows? - Clothes to Wear While Setting Up Your Booth; Your Jewelry Artist Outfit; Keeping Your Feet Happy at Shows; Are Your Jewelry Show Clothes Tax-Deductible?
- Taking Care of Yourself at a Show - Food and Drinks; Medications; Comfort in the Summer; Your Personal Show Survival Kit
- Can You Work Your Booth Alone? - Tips for Doing Shows Without Help; Build Some Muscle; Be Prepared
Section 4 - Your Blueprint for Profitable Shows
- Your Jewelry Inventory for the Show - Gear Your Inventory to the Show; What Inventory Do You Need for Your First Show?
- Profiting at Small Local Festivals
- Prepare for Success - Do a Full Practice Setup at Home; Why Do the Full Trial Run?
- How to Promote Your Booth for an Ultra-Profitable Show - Huge Profitability Tip; My Marketing Success Secret; Build Your Customer Mailing List; More Ways to Let Customers Know About Your Upcoming Shows
- How to Find Shows with No Other Jewelry Artists - Local Expos and Events; Your Own Shows
Section 5 - Manage Your Booth Successfully
- Weatherproofing Your Booth at Outdoor Shows - Prepare Your Tent for Sudden Inclement Weather; Weatherproofing Supplies to Have at Your Booth; Protect the Contents of Your Booth from the Weather; Protect Yourself from the Weather
- Should You Leave Jewelry in Your Booth Overnight? - Some Jewelry Artists Do; Others Don't; Most Shows Provide No Loss Coverage; An Easy Solution
- A More Profitable Booth Space
Section 6 - Display Your Jewelry for Maximum Profitability
- Your Ever-Evolving Jewelry Display
- Lights: Your Best Friend for Selling Jewelry
- Booth Flooring - Types of Floor Coverings for Jewelry Booths
- Adding Height to Your Display - Display Ideas for Adding Height to Your Jewelry Booth; Cautions About Do-It-Yourself Jewelry Displays
Section 7 - The Secrets of Selling More Jewelry
- Uniqueness Sells Jewelry - Facets of your Business You Can Make Unique; Tips for Making Unique Jewelry that Yields More Sales
- Two of the Most Profitable Times at Every Show - Nope, I'm not even going to hint about them here - but every detail you need to know to really cash in on these two times is in the ebook!
- One Way to Attract Customers to Your Jewelry Booth
- Making Jewelry at the Show - a Big Profit Center - Demonstrating Your Craft; Customizing Jewelry at the Show
- Earn Big Profits from Impulse Items - Jewelry Items Under $20; a Profitable Add-on
Section 8 - Fast Track to Success
- Experiment, Evaluate, and Improve - What to Evaluate After a Show
- Show Evaluation Form
