76 WAYS TO IMPROVE YOUR STATION WEBSITE Ebook

A Sampling of The 76 Ways:

• Your site has exactly 10 seconds in which to accomplish this. Any longer than that, and your visitors leave. (14)
• Your Weekly Web Meeting - who should be there, what should be discussed (29)
• Why you should avoid committing the incredibly destructive mistake that many station websites make when using audio (67)
• What you must acquire immediately to protect your station against "the unexpected" (50)
• What should be on your home page - but probably isn't (22)
• What should be on every page of your site (but probably isn't) (17)
• The very first question to ask when designing (or redesigning) your site (30)
• The three things you must know about each of your Web visitors (6)
• The strategy that is guaranteed to drive lots of traffic to your site (4)
• The single most important thing you must teach your webmaster (76)
• The hallmark of a typically terrible radio website: Why you must avoid doing this (13)
• Rules for "air staff photos" (40)
• If your site uses this, you're in trouble. (And you probably need a new webmaster.) (7)
• How to use other companies' Internet Research & Development budgets (legally!) to make your website better...for free (1)
• How to learn exactly what your visitors want to find on your site (49)
• How to keep your Web designer or hosting service from stealing your online real estate (51)
• How to guarantee that your visitors will be unsatisfied with your site. (Unfortunately, you see this at many station websites.) (27)
• How to get the most out of your user logs (48)
• How to dramatically increase the number of people who sign up for your "opt-in" list (55)
• How to advertise your website on-the-air (74)
• A well-intentioned design choice that frustrates your visitors. (You'll need to explain this to your webmaster.) (18)
• A stupid design choice made by station websites around the world - that instantly brands them as "amateurish" in the eyes of their visitors (20)
• A simple yet ingenious trouble-shooting system that none of your competitors has thought of (5)
• A simple trick to make sure everyone who looks for your website actually finds it (44)
• A mistake you're probably making in your on-air website promos - and how to correct it immediately (45)
• A little-known approach that will make your site a smash hit with your audience (32)
• A common mistake that frustrates users, discourages repeat visits, and cripples you with search engines (33)