A Confession: When Peter Stewart first told me he was working on this book, I didn't understand exactly what the book would be like, how it would work, and how it would benefit journalists around the world. But I did know one thing: If Peter was excited about it, I was excited about it. I've known Peter a long time. And I've known his international reputation as a broadcast journalist even longer.
He's exceptionally accomplished.
Really smart.
Extremely good at what he does - which is delivering broadcast news.
In fact, let's get his "credits" out of the way now, just in case you've heard his name but aren't sure exactly who he is....
What Is Find-A-Line?
Peter explains, "All news and headlines writers want to 'sell' a story. You need to grab the audience and make them sit up and take notice, think - or laugh. And you can do that with the use of words and the creative use of English - the most descriptive and adaptable language in the world."
Peter spent years gathering the most interesting lines and phrases he could find - from print & broadcast news and advertising, newspaper and magazine articles, and (part of his genius, this:) from everyday speech.
And he's distilled his word sleuthing into one massive, 323-page source book for the professional journalist. Especially for the professional broadcast journalist.
Find-A-Line is....
- The base camp from whence you can kick-start your creativity.
- An ingenious, one-of-a-kind compendium.
- A Word Bank filled with fresh and original lines for your News copy - approximately 10,000 cool phrases, rhymes, puns, alliterations, handy opposites, linked phrases, and word plays designed to grab your audience's attention from Word One.
- A Cliché Crusher.
