For radio station program directors only. 101 Strategies to:
- Whup the Competition!
- Inspire Your Team
- Increase Your Ratings
- Defend Your Turf
- Add Revenue
Look, I don't want you to make a mistake. You should order this book only if you meet the following two criteria:
You are a radio station program director.
You're already at least somewhat familiar with my work and my approach to creating unique, winning radio.
101 WAYS TO MAKE YOUR RADIO STATION INVINCIBLE began as a live seminar that I premiered at PD Grad School.
A Few of My Favorites of the 101 Strategies
- Where to find dozens of original programming ideas not already being done in your format...in a single day... without leaving home! (Page 13)
- The Celebrity Hit List (Page 49)
- Music Stations: How to get superstar artists to volunteer to be your disc jockeys! (Page 54)
- Incredible motivator for your Production Director (Page 22)
- How your local newspaper will (unwittingly) provide you with valuable Audience Interest Research (Page 10)
- How to turn your bookkeeper into a member of your promotion department (Page 91)
- How to exploit the history of your market's "Heritage Station" - whether that station is you or your competitor! (Page 32)
- Historical Log Analysis (Page 29)
