THE COMPLETE GUIDE TO RADIO MUSIC RESEARCH Ebook

This book was written for people who hold one or both of the following job titles:

• Music Director
• Program Director of a music radio station

• Why Do Music Testing?
• What Call-Out Can't Do
• Types of Research Done By Radio Stations
• Trends
• Testing The Hook
• Testing Remixes
• Testing Rap Songs
• Testing Active vs. Passive Listeners
• Telephone Library Testing
• Targets and Demographics
• Targets
• Song Correlation
• Show Segment Drivers
• Screening Montages
• Screening
• Sample Sizes
• Rating Scales
• Ranking Your Data
• Post-Test Questions
• Portable People Meter
• Popularity/Preference
• Pleasing The Core vs. Growing The Cume
• Perceptual Studies
• P-1's
• On-Air Library Tests
• Music Testing As Competitive Imperative
• Music Research via The Internet
• Market Differences
• Listener Panels
• Library Tests
• Length of The Hook
• Is Testing Hooks Valid?
• Increasing Your Own "Gut" Feeling
• In-Home Testing
• Identifying Artist & Title (Good idea or bad?)
• How To Identify The Hook
• How Often Should You Test Your Library?
• How Music Testing Helps Ratings
• How Many Hooks Should You Test?
• Holistic Analysis
• Future Technology
• Full Sample vs. Rolling Averages
• Four-Point vs. Five-Point Scales. (One is better than the other. But most people choose the wrong one.)
• Format Targets
• Follow The Data, Not The Record Companies
• Focus Groups
• Fits
• Evolution: Crude to Controlled
• Evolution of Music Testing
• Essence Tests
• Drilling Deeper
• Dial Methodology
• Cumers
• Cluster Analysis
• Call-Out: The Test
• Call-Out: The Interview
• Call-Out Research
• Burn: Men vs. Women
• Burn
• Breakout Scores
• Auditorium Tests
• Artist Screening
• Analyzing The Data Familiarity
• Additional Test Questions