CONTEXTUAL PROGRAMMING: The Only Way To Win In A Competitive Radio Market Ebook

This book will challenge the way you do just about everything on your station.

Here's some of what you'll learn.

• Why maintaining the listener's interest is not enough
• What you always must do before giving information on-air
• Three ways to create a context
• The way in which many stations unknowingly decrease listenership with trivia contests
• The test that every news story you air must pass
• The single best way to create the listener sensation of "forward momentum"
• The principle of "Time Expansion" as it applies to radio
• The news context
• The music context
• The most powerful method of holding onto the listener's attention
• The most powerful context
• The folly of "reading the map"
• The amazingly simple, incredibly effective Suspense Formula
• The 100% wrong way to test for "forward momentum" in a morning show. (You might already be paying your research company to do this - even thought it can ruin the show!)
• TV news vs. radio news
• Music and forward momentum
• How to let your listeners tell you exactly how to keep them involved in your programming. (No, I'm not talking about "focus groups" or audience surveys.)
• How to harness your audience's natural craving for "closure"
• How to convert "no context" into an audience-attracting context
• Establishing a context with a name
• Creating uniqueness with Artificial Context. (This concept alone is worth the price of the book.)
• Context and suspense
• Context and surprise
• Context and relevance
• Context and relationships.
• Context and impact
• Context and character
• Context and branding